There are two reasons that explain this situation:
— You want to start A/B testing your site, but you don't know what to test. Here is were Heatmaps can make the difference. They'll show you the hotspots in your site, and which are the most important elements to test. As easy as a pie!
— You know that most of the traffic starts in your landing pages. Therefore, you want to increase their conversion rate. Page Experiments are really helpful in these tasks, for they offer a combination of split testing analysis and heatmaps. With these experiments, you'll be able to see the behavior of your visitors in both the original and the alternative content!