What Data Does Nelio Collect?
At Nelio, we are committed to collect only the necessary data to offer you our services and to enable you to create your testing campaigns while maintaining the privacy of your users, visitors, and customers.
To offer you the Nelio A/B Testing service, on the one hand, we collect information from you in order to offer you our service and communicate with you. In this case, from a GDPR point of view, we act as a “controller”. On the other hand, Nelio A/B Testing collects information about you and your website visitors from the tests you run on your website. In this case, from the GDPR point of view, we act as a “processor”.
The information collected respects the privacy of your users in compliance with the GDPR.
Your Information
When you contact us to request information or subscribe to Nelio A/B Testing, we may store the information you explicitly provide, such as your name, email address, postal address, phone number, and company details. In addition, since we use FastSpring as our reseller (which means we do not store any payment information ourselves), FastSpring provides us with access to your invoices.
For your convience, our plugin contains links to your payment receipts and your FastSpring account:

We also might automatically collect some information about you when interacting with our website or when you use our services that provide us information about your use of our services.
Finally, we might also store certain information from automated interactions on other websites or other data that you have made publicly available on social networks.
Our Privacy Policy describes the details of all the information we might keep from you in the context of doing business with you.
Your Tests Data
When you use Nelio A/B Testing, the plugin collects data generated by the tests you run on your website. In this context, from a GDPR standpoint, we act as a data processor.
With respect to test data, it’s important to note that Nelio A/B Testing does not store any information that identifies individual visitors or users. From your visitors’ perspective, all collected data is anonymous.
The information stored by Nelio A/B Testing for any A/B test, heatmap, or session recording you create on your site may include the following:
- The URL of the site in which the plugin was or is installed.
- Tests run in the past or currently running: their name, description, variant ID (the variant itself is stored on your WordPress server) and other data.
- A summary of results without user-identifying information: page views, conversions, clicks, scroll, mouse movements, device, browser, country, language and other data to exclude the user from participate in tests.
Our Data Processing Agreement (DPA) describes the details of all the personal data we might keep from you and your visitors in the context of your use of Nelio A/B Testing.
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