What Are Confetti Maps (or Clickmaps) and How to Understand Them

Confetti maps—also called clickmaps—show the exact points where visitors click on your page. Each click is displayed as a dot (a “confetti” point), and colors are used to categorize clicks based on different visitor or device attributes.

Confetti maps help you understand which elements attract clicks, which areas are ignored, and where visitors click by mistake.

How Confetti Maps Work in Nelio A/B Testing

When you create a Heatmap Test, Nelio tracks all clicks made on the tested page. These clicks are shown in the Confetti view, overlaid directly on your page.

Each dot represents:

• one click
• from one visitor
• at one moment

The color of each dot corresponds to a filter, such as country, device type, browser, or time of day.

Confetti maps are also generated automatically in some A/B tests (such as Page or Post tests), so you get click data without extra setup.

Interpreting a Confetti Map

Confetti maps help you answer important questions:

1. Are visitors clicking the elements you expect?

If your primary button or link shows few or no dots, visitors may be missing it.

2. Are visitors clicking non-clickable areas?

Dots on text, images, or empty space indicate confusion or poor layout.

3. Are there distractions?

Elements that receive many clicks but are not part of your goals may be diverting attention.

4. Do different segments behave differently?

Filters help you see patterns:

• desktop vs mobile
• different countries
• specific browsers
• different times of day
• quick vs slow-to-click visitors
• users with small window widths

This makes it easy to uncover issues affecting only certain groups.

Filtering Confetti Results

Use the left sidebar to filter clicks by:

• Browser
• Country
• Day of the week
• Device type
• Operating system
• Time of day
• Time to click
• Window width

When you apply a filter, only the matching clicks appear, and their colors update accordingly.

This helps you:

• identify segmentation patterns
• detect UX issues affecting specific devices
• reveal surprising behaviors
• generate A/B testing ideas

Exporting Click Data

You can export all click details in a CSV file, including:

• element clicked
• click coordinates
• browser and operating system
• device type
• window width
• country
• date and time of the click

This is useful for deeper analysis or sharing with your team.

Why Confetti Maps Matter

Confetti maps show exact click behavior, making them ideal for:

• revealing misleading elements
• identifying unclicked CTAs
• finding non-clickable areas that users treat like buttons
• understanding segment-specific problems
• generating data-driven A/B testing ideas

Combined with heatmaps and scrollmaps, they give you a complete view of how visitors interact with your page.

Refer to the following article for more details:

• How to Limit Participation in a Heatmap