Interpreting Results
General and technical questions on displaying and interpreting test results
Test A/B Interpretation
How do I know the status of my tests?
What are the test results shown?
How can I download Nelio A/B Testing’s graph reports?
What is a “Tested Page View”?
What is a conversion and what counts as one?
What is the meaning of the confidence value you provide together with the results? How to interpret it?
What statistical test do you use to compute results?
How Nelio A/B Testing decides on a winning variant?
How does Nelio A/B Testing calculate statistical significance?
How much improvement in conversions can I expect?
What factors affect the conversion rate?
Heatmap interpretation
Technical problems with results
Why I still have no results of my test?
Can I export my test results?
Why do I need a minimum number of visits to compute the results? How many visits is the minimum?
Why visitors are not being tracked properly?
Nelio A/B Testing parameter is messing my Google Analytics reports. How do I fix it?
Differences in data collected from Nelio A/B Testing and Google Analytics
My headline tests have no page views, even though it looks like they’re working. What can I do?
Why don’t I get any page views or conversions when testing OptimizePress pages?
Does Nelio A/B Testing work with HTTP and HTTPS protocols?