What Kind of Test Ideas Does Nelio AI Generate?

Nelio AI generates practical A/B test ideas tailored to the optimization opportunity you’re analyzing.

Rather than suggesting generic changes, Nelio AI analyzes the relevant content and looks for specific elements that may be worth testing.

Depending on the content, suggestions might include:

• making a headline more benefit-focused;
• changing the wording of a call to action;
• simplifying or clarifying important copy;
• improving the visibility or prominence of key elements;
• strengthening messages related to pricing, guarantees, or benefits; or
• making other content or presentation changes that may help visitors take the desired action.

What Does Each Suggestion Include?

Each test suggestion includes:

• a short title describing the proposed experiment; and
• an explanation of what Nelio AI proposes changing, why the change may be worth testing, and what effect it might have on visitor behavior.

For example, Nelio AI might notice that an introductory paragraph is relatively long and suggest testing a shorter, easier-to-scan version to see whether it helps visitors reach or interact with an important call to action.

Suggestions Are Starting Points for Experiments

Nelio AI’s suggestions are hypotheses, not predictions or guarantees.

A recommendation identifies something that may be worth testing, but it doesn’t mean the proposed alternative will necessarily perform better than the original. Visitor behavior ultimately determines the outcome.

Once you find an idea you’d like to try, click Create Test and Nelio AI can turn the suggestion into an A/B test for you to review before starting it.

🔍 Learn more: How Does Nelio AI Work?