Why I still have no results of my test?

Visits and results of a running test should show up immediately. If they don’t, there are a few possible explanations: 1. The plugin…

My headline tests have no page views, even though it looks like they’re working. What can I do?

Nelio A/B Testing differs from other A/B Testing services because alternative content is served directly from your WordPress server,…

What factors affect the conversion rate?

The following are some factors that may affect the conversion rate of a website: Elements under test – The elements you modify in a…

How much improvement in conversions can I expect?

Conversion improvements depend on a lot of factors: amount of visitors you get, number of variants under test, differences between the…

What is the meaning of the confidence value you provide together with the results? How to interpret it?

The confidence value tells you how “trustable” is the fact that one variant is better than the other/s. A high confidence value tells you…

How long should I run a test?

The duration for which you need to run your A/B testing tests depends on several factors such as follows: The complexity of the…

How Nelio A/B Testing decides on a winning variant?

A winning variant in Nelio A/B Testing is the variant which is most likely to perform better than the original version of your element…

Why do I need a minimum number of visits to compute the results? How many visits is the minimum?

With a very low number of visits, you could not trust the results since they can be just due to pure chance. Imagine that only two people…

Differences in data collected from Nelio A/B Testing and Google Analytics

Nelio A/B Testing and Google Analytics have different tracking methods, which means you may find differences in the number of visitors…

How does Nelio A/B Testing calculate statistical significance?

Nelio A/B Testing uses the G-test statistic for computing the statistical significance of the results of a test. The G-test…