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What is a conversion and what counts as one?

Conversions are the metric we use to evaluate which variant in A/B-testing performs better. We say that a visitor “converts”…

How can I track conversions occurring in third-party websites?

Nelio A/B Testing is a plugin specifically designed for WordPress. Its aim is to make A/B Testing in WordPress extremely easy. However,…

How do “External Page” conversion actions work?

When using External Page conversion actions, a conversion should be counted when users access the external page. However, Nelio A/B Testing…