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What is a conversion and what counts as one?

Conversions are the metric we use to evaluate which variant in A/B-testing performs better. We say that a visitor “converts”…

What are the conversion actions and conversion goals of an A/B test?

The idea behind A/B testing is that you want to increase the number of visitors that perform a certain action in your website. These…

How can I track conversions occurring in third-party websites?

Nelio A/B Testing is a plugin specifically designed for WordPress. Its aim is to make A/B Testing in WordPress extremely easy. However,…