How Can I Collect Feedback and Testing Ideas for My Website?

If you’re not sure what to test, start by identifying pages and elements where a change could have a meaningful impact on your visitors or conversion goals.

There are several ways to find testing opportunities.

Start With Important Pages and Conversion Paths

Look at the pages that play an important role in your visitors’ journey, especially those with significant traffic or that lead to an important conversion.

Depending on your website, these might include:

• Landing pages
• Product or pricing pages
• Sign-up or contact pages
• Checkout pages
• High-traffic posts or pages
• Pages where visitors frequently leave without converting

Think about what you want visitors to do on those pages and identify elements that might influence that action.

Use Heatmaps to Understand Visitor Behavior

If you’re unsure what to change on a page, a Heatmap Test can help you understand how visitors interact with it.

Nelio A/B Testing provides Heatmaps, Scrollmaps, and Confetti Maps that can help you identify which elements receive attention and clicks, how far visitors scroll, and how they interact with different areas of the page.

These insights may reveal opportunities such as a call to action that receives little attention, important content that visitors rarely reach, or elements that attract clicks unexpectedly.

You can then use those observations as hypotheses for future A/B tests.

🔍 Learn more in Understanding Heatmaps, Scrollmaps, and Confetti Maps (Clickmaps)

Use Nelio AI to Generate Testing Ideas

You can also use Nelio AI to generate testing ideas based on the content of your website.

Nelio AI can suggest changes and experiments you may want to try, helping you identify potential testing opportunities when you’re not sure where to start.

The suggestions should be treated as hypotheses to test rather than guaranteed improvements. The purpose of A/B testing is precisely to determine whether a proposed change actually works better for your visitors.

🔍 Learn more in What Kind of Test Ideas Does Nelio AI Generate?

Turn Observations Into Testable Hypotheses

Testing ideas can also come from other sources, such as:

• Feedback from customers or website visitors
• Questions frequently received by your support or sales teams
• Website analytics
• Usability issues
• Changes to your products, services, or messaging
• Previous A/B test results

When you identify a potential problem or opportunity, turn it into a clear hypothesis and create a test to measure whether the proposed change improves the outcome you care about.

Not every idea will improve your results, which is why testing is more reliable than making changes based only on assumptions.