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Does Nelio A/B Testing use shortcodes?

Yet another common option for A/B-testing a page is to associate the variant with a shortcode. The shortcode is then added to the original page and the content is replaced dynamically (either at the server side or at the client’s).

Nelio A/B Testing does NOT do this either for three main reasons:

  • First, from a usability point of view, we believe it’s too complicated and ends up messing your original page with unwanted code.
  • Secondly, this limits a lot what you can change in the variant —you’re basically restricted to changes on the body of the page (i.e. where you can type the shortcodes).
  • Finally, depending on how this solution is implemented, you may still suffer from the caching or redirection problems.

That’s why Nelio A/B Testing does not use shortcodes.

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