Do Visitors See the Same Version of the Page Every Time They Access the Site?

Yes. Nelio A/B Testing ensures that each visitor consistently sees the same variant throughout the test.

When a visitor participates in a test, Nelio assigns them a variant and stores that assignment in the nabAlternative cookie. On subsequent visits, the visitor continues to see the same variant.

Why Is This Important?

Keeping the same variant provides a consistent user experience. If visitors saw a different version every time they accessed the site, they might notice they were participating in a test, which could influence their behavior.

It’s also important for the reliability of the test results. Keeping visitors assigned to the same variant ensures that the groups being compared remain consistent throughout the test.

Learn more: