Can I Limit Where Conversion Goals Are Tracked?

Yes.

By default, Nelio A/B Testing tracks conversions anywhere on your website, provided the visitor has previously participated in the test.

However, you can restrict where conversion actions are evaluated if you want each test to measure only the conversions that are relevant to it.

This is configured using the Goal Tracking setting in Nelio A/B Testing → Settings.

Goal Tracking Modes

The Goal Tracking setting controls where conversion actions can be triggered.

You can choose one of three modes.

All Pages (Default)

Conversion actions are evaluated anywhere on your website.

For example, if a visitor views a tested page and later completes a conversion on another page, the conversion is still attributed to the test.

This setting is appropriate when conversions naturally occur somewhere other than the tested page, such as:

• completing a checkout;
• reaching a Thank You page; or
• submitting a form displayed elsewhere on the site.

Pages Under Test

Conversion actions are only evaluated on pages included in the test’s scope.

For example:

• Test A tests your Home page.
• Test B tests your Pricing page.
• Both test track clicks on the same external link.

With this option enabled:

• clicks on the Home page count only for Test A;
• clicks on the Pricing page count only for Test B.

This helps prevent different test from recording the same conversion.

⚠️ Note: Conversion actions that naturally occur on another page—such as completing a WooCommerce order or reaching a Thank You page—are still recorded when those events occur.

Custom

This option lets you define the tracking scope for each conversion action individually.

When Custom is selected, every conversion action includes its own Tracking Scope setting.

By default, actions are limited to the pages under test, but you can customize the scope to include:

• specific pages;
• posts;
• custom post types; or
• custom URLs.

This provides the greatest flexibility when different goals should be tracked in different parts of your website.

When Should I Use Custom Tracking?

Custom tracking is useful when:

• the conversion happens on a page that’s different from the tested page;
• you’re measuring a multi-step conversion funnel;
• different conversion actions should use different tracking scopes; or
• you need precise control over which pages can trigger each goal.

Which Option Should I Choose?

As a general guideline:

• All Pages works well when conversions naturally occur throughout your website.
• Pages Under Test is ideal when several tests track similar actions and you want to keep their results independent.
• Custom is the best choice when different conversion actions require different tracking scopes.