Welcome to Nelio A/B Testing for WordPress! We are very glad you are here. Please spend a few minutes going through this guide to learn some basics about our A/B Testing Service for WordPress. In this getting started guide you will learn how to:
- How to Install and activate Nelio A/B Testing.
- Link your WordPress site to your Nelio A/B Testing account, so you can start AB-testing it.
- How to create, delete, and monitor the progress of page, post, and theme experiments.
Install and Activate Nelio A/B Testing
In order to install Nelio A/B Testing in your WordPress, you just have to follow the regular steps for installing any other plugin. First, go to your WordPress Dashboard and click on Plugins » Add New. In the search box, type in Nelio AB Testing and WordPress will look for the most relevant results according to your query.
One of said results should be Nelio A/B Testing. The box contains information about the plugin (number of active installations, average rating, compatibility notices, and so on). Click on the Install Now button to download the latest version of Nelio A/B Testing to your WordPress installation and then on Activate to activate the plugin.
Configure Nelio A/B Testing
After installing and activating the plugin, you will see that a new option called Nelio A/B Testing is available in the left column of your WordPress Dashboard.
Click this option, and you will see a welcome message, asking you to configure the plugin with your account information.
In order to use our service, you can either Start a Free Trial or Use a Nelio Account. To configure the plugin using the latter, you’ll need a subscription to one of our plans.
The first thing you have to do when accessing the Settings page is to introduce the required fields—i.e. your email address and the product registration number. You can find this information in the email we sent you after subscribing to Nelio A/B Testing.
Then, click the Access button to validate both fields. If everything is OK, you will now see your account information, including your name and subscription type, the available quota, and all the sites registered to this account.
Right after this, there’s a table with all your registered sites and/or some empty slots. This informs you of the WordPress sites that your account is related to. Since your site hasn’t already been registered to Nelio A/B Testing, you’ll see a Activate it now! link—click on it and you’ll be able to use the plugin in this site.
If you no longer want to use a registered WordPress site, just go to the My Account settings page in that site, place your mouse over the site’s name, and click on Cancel Registration.
Create an Experiment in Nelio A/B Testing
Under the Nelio AB Testing menu you will find and option called Experiments. Click it in order to view and manage your experiments.
Please note that the first time you access this page, you will see no experiments at all. In order to create a new experiment, you can either click on the Add new experiment under the Nelio AB Testing menu, click the Add newbutton placed beside the title in the Experiments page, or, if there are none, click on the Create Experiment button.
Creating a New Experiment
With our plugin, you will be able to test different aspects of your WordPress site. In particular, you can test the headlines of a WordPress post, test one or more alternatives of WordPress Pages, Posts, and Custom Post Types, try out different Themes and Widget Sets, collect Heatmap data, and more.
In the following, we’ll briefly discuss how to create a Page Experiment. If you need further details, please take a look at our tutorials.
Example – Split Testing a WordPress Page
When creating an experiment in Nelio A/B Testing, the first thing you have to do is provide some Basic Information about it.
All experiments in Nelio A/B Testing have a Name and a Description. The former is mandatory and is used to identify your experiments: use a meaningful and descriptive name for the test. The latter is optional and is basically any additional information about your experiment that you want to keep.
Depending on the type of the experiment you’re creating, there may be other fields you’ll have to set. In this particular example, there’s a page selector named Original Page, which allows you to tell Nelio A/B Testing the page you want to test (for instance, your pricing page).
After you have introduced the basic information, it is time to create one or more alternatives for the Original Page. Go to the Alternatives section by clicking the Next button.
This section summarizes the alternatives this experiment has. In order to create new alternatives, simply click to either the New Alternative (empty) button or the New Alternative (based on an existing page) button. These buttons will open a new dialog where you can name the alternative (e.g. “Single Action Button” or “Blueish Landing Image“).
Please notice that, when creating an alternative based on an existing page, the dialog will let you select the page whose title, content, and metadata are to be copied.
After you have created one or more alternatives, you can edit them. In order to do so, just place your mouse over the alternative’s name and click Save Experiment & Edit Content. This will open the regular WordPress editor for Pages and Posts. You’ll be able to move back and forward to edit each alternative.
Finally, you can define which actions have to take your users to be computed as conversions. In order to do so, go to the Goals section by clicking the Nextbutton.
This section shows the set of Actions that will count as a conversion, organized into Conversion Goals. You can add as many goals as you want by clicking the button Add New. For each goal, you can define which actions can take the user to fulfill it and count as a conversion. There are different type of actions (accessing a page, submitting a form, …). Select those that are relevant to your experiment and you’re done!
Start the Experiment
When the experiment is finally ready (i.e. it has one or more alternatives available, the goal page defined, and so on), you will be able to start it. In order to do so, just place your mouse above the name of the experiment in the Experiments page and click the Start button.
Understanding the Results of an Experiment
Running experiments are shown in the Dashboard as simple cards where relevant information is shown. In general, this includes the number of times your visitors have seen the tested elements (known as Page Views), the number of Alternatives (including the original version) of your experiment, and the Conversion Rates of your original element and the best alternative.
If you want to see more information about the Progress of the Experiment, either click on the experiment’s card in the Dashboard or go to the Experimentspage, hover over the experiment, and click View.
The Progress of the Experiment page is organized in three different tabs. Each tab focuses on a different aspect of the test and provides the most valuable and relevant information related to that aspect.
The first tab is the General tab, which contains the most relevant information you need to pay attention to. This tab is organized into different boxes.
The first box offers a quick overview of your experiment—it tells you if there’s a winner and the most relevant conversion rates. There’s another box with basic information of your experiment (e.g. Name, Description, Duration, etc). Finally, there are a few graphics: a Timeline of the conversion rate for the original and each alternative and the conversion rates of each alternatives and the improvements of each alternative with respect to the original version.
The second tab contains information about the Alternatives of your experiment. The alternatives include the original version of your tested element and all the variants you have created.
For each alternative, you’ll see information (both visual and textual) about its conversions, page views, and conversion rate. There’s also a set of Quick Action Buttons to View an alternative, Edit it, view its Heatmap (if any), and so on.
The last tab contains information about the Conversion Actions of the selected goal. You can change the active goal using the Target icon located at the upper-right corner of the user interface, next to the Stop button.
For each goal, you’ll see the list of all the conversion actions it contains. These conversion actions are organized depending on its type.
Take a look at our analytics page for more about about conversion actions and conversion goals.
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