WORDPRESS A/B TESTING FEATURES
Everything You Need to Optimize Your WordPress Site
Create A/B tests, analyze visitor behavior, measure conversions, optimize WooCommerce, and apply winning variants — all without leaving WordPress.
- Create tests directly in WordPress
- Heatmaps, clickmaps, and scrollmaps included
- Measure real conversions and find winners
- Optimize WordPress and WooCommerce
FLEXIBLE EXPERIMENTS
Test More Than Just Pages
Experiment with the WordPress content and design elements that actually influence visitor decisions.
Pages & Posts
Compare complete pages, posts, and landing page experiences.
Headlines
Discover which headline communicates your value proposition most effectively.
Templates & Design
Compare layouts, templates, styling, and other presentation choices.
Menus
Experiment with navigation structures and help visitors find important content.
Custom Post Types
Run experiments on the custom content structures used by your WordPress site.
CSS & JavaScript
Test advanced front-end changes when your experiment requires more control.
NATIVE WORDPRESS WORKFLOW
Create and Manage Tests Without Leaving WordPress
Keep using the editors and workflows you already know instead of learning a separate optimization platform.
- Create controls and variants from WordPress
- Use your existing editor and site content
- Configure conversion goals in the dashboard
- Review results without switching tools
- Apply the winning experience directly
VISITOR BEHAVIOR
See What Visitors Actually Do
Understand what attracts attention, where visitors interact, and how far they explore your pages.
Heatmaps
See which areas of your page attract the most visitor attention.
Clickmaps
Discover exactly which buttons, links, images, and elements receive clicks.
Scrollmaps
Understand how far visitors scroll and where engagement starts to drop.
CONVERSION GOALS & RESULTS
Turn Visitor Behavior Into Clear Decisions
Define what success means for each test, compare variant performance, and identify the experience that generates better results.
- Multiple conversion goals per experiment
- Clicks, page views, purchases, forms, and more
- Conversion rate comparison
- Statistical confidence
- Automatic winner detection
- Apply the winner from WordPress
WOOCOMMERCE
A/B Testing for Your WooCommerce Store
Test the product content and purchase experiences that influence orders, revenue, and conversion rate.
- Product names
- Product images
- Product descriptions
- Offers and pricing presentation
- Purchase conversions
- Revenue-based goals
WORDPRESS ECOSYSTEM
Built for the WordPress Ecosystem
Keep using the editor, theme, page builder, eCommerce tools, and hosting setup you already have.
FEATURES AT A GLANCE
Everything in One WordPress Testing Toolkit
Unlimited Experiments
Create the tests your optimization strategy needs.
Multiple Goals
Track more than one conversion objective in each test.
Heatmaps
Visualize how visitors interact with your content.
Clickmaps
See which elements receive the most clicks.
Scrollmaps
Find where visitors stop exploring your pages.
WooCommerce Tests
Optimize products and purchase experiences.
Statistical Confidence
Use real data to make better-informed decisions.
Apply the Winner
Keep the best-performing experience when the test ends.
No-Code Workflow
Run everyday experiments using familiar WordPress tools.
FEATURES FAQ
Questions About Nelio A/B Testing Features
Can I create A/B tests directly in WordPress?
Yes. Nelio A/B Testing lets you create, configure, monitor, and manage experiments directly from the WordPress dashboard.
What can I A/B test?
You can experiment with pages, posts, headlines, custom post types, menus, layouts, product content, and other WordPress elements.
Are heatmaps included?
Yes. Nelio A/B Testing includes visual behavior tools such as heatmaps, clickmaps, and scrollmaps.
Does Nelio A/B Testing work with WooCommerce?
Yes. You can test WooCommerce product content and use purchases and revenue as conversion goals.
Can I track more than one conversion goal?
Yes. Experiments can include multiple goals and conversion actions so you can measure different aspects of visitor behavior.
Do I need to know how to code?
No coding is required for typical experiments. More advanced users can also test custom styles or JavaScript when needed.
What happens when a test finds a winner?
You can review the experiment results and apply the winning experience directly from WordPress.
Start Improving Your WordPress Site With Real Data
Create experiments, understand visitor behavior, and find the experiences that convert better.
