WORDPRESS HEATMAPS AND BEHAVIOR ANALYTICS
See What Visitors Notice, Ignore, and Try to Click
Your analytics can tell you what happened. Visual behavior maps help you understand how visitors experienced the page. Discover where they click, how far they scroll, and which areas attract—or lose—their attention.
- Visualize clicks and interaction hotspots
- See how far visitors scroll
- Explore individual clicks with detailed filters
Find Attention
Reveal the areas that attract the most interaction
Measure Reach
See how much of the page visitors actually explore
Investigate Clicks
Examine where individual clicks happen and filter the evidence
Improve With Context
Turn observed behavior into a stronger hypothesis
ONE PAGE. THREE COMPLEMENTARY VIEWS.
Understand Behavior From More Than One Angle
A single behavior study gives you three visual reports. Each one answers a different question about the visitor experience.
Heatmap
See where interaction concentrates and which elements receive little attention.
Scrollmap
Discover how far visitors travel and where attention begins to fall away.
Confetti
Inspect individual clicks and filter them to uncover hidden patterns.
LOOK BEYOND TOTALS
Discover What Aggregate Analytics Cannot Show
A conversion rate may reveal that a page underperforms. A behavior map can expose the friction or missed opportunity behind that result.
Ignored Actions
See whether important buttons receive the attention you expected.
Unexpected Clicks
Find non-interactive elements visitors appear to treat as links.
Unseen Content
Discover where visitors stop before reaching important information.
Competing Elements
Identify distractions that pull attention from the intended action.
HEATMAP
See Which Areas Attract the Most Interaction
Warm areas show where interaction is concentrated, while cooler areas reveal elements receiving less attention.
- Find interaction hotspots
- Spot important elements visitors overlook
- Adjust page opacity and heat intensity
- Explore desktop, tablet, and mobile behavior
SCROLLMAP
Discover How Far Visitors Reach
Long pages often contain valuable information that many visitors never see. Scrollmaps show how attention changes as people move down the page.
- See the percentage of visitors reaching each area
- Identify common stopping points
- Find content positioned below the attention threshold
- Compare scroll behavior by device
CONFETTI
Investigate Every Click in Greater Detail
Display individual visitor clicks over the page and apply filters to uncover patterns hidden inside the total.
- Filter by browser, device, or operating system
- Compare countries, days, and times
- Inspect time elapsed before a click
- Explore behavior by browser-window width
SETUP THAT STARTS WITH THE PAGE
Choose the Experience You Want to Understand
Select the WordPress content you want to analyze or enter the URL of another page. Nelio collects behavior without requiring an alternative version.
- Choose a registered content type and individual entry
- Track another page by entering its URL
- Start immediately or schedule collection
- Stop manually or use an available end condition
BEHAVIOR IN THE RIGHT CONTEXT
Inspect the Experience Visitors Actually Received
View the behavior overlay on the page itself instead of interpreting clicks and scrolling in isolation.
- Adjust the page opacity beneath the visualization
- Control the displayed heat intensity
- Switch between device resolutions
- Filter confetti without changing the collection
FROM “WHAT ARE THEY DOING?” TO “WHAT SHOULD WE TEST?”
Three Steps to Your Next Opportunity
1
Choose the Page
Select the WordPress content or URL whose visitor experience you want to understand.
2
Collect Real Behavior
Run the study while Nelio records clicks, interaction patterns, and scrolling from real visits.
3
Find the Next Opportunity
Explore all three reports and turn the evidence into a focused improvement or hypothesis.
USE HEATMAPS WITH A/B TESTING
Understand Why One Experience May Perform Differently
Conversion results tell you which alternative performed better. A behavior map can provide context about how visitors interacted with each experience.
- Compare outcomes with observed behavior
- See whether visitors noticed the changed element
- Discover friction totals cannot explain
- Create a new hypothesis from the behavior you observe
FAQ
Heatmaps, Scrollmaps, and Confetti With Nelio
What does a WordPress heatmap show?
It displays a visual representation of where visitor interaction is concentrated on a selected page.
What is the difference between a heatmap and a scrollmap?
A heatmap shows interaction hotspots. A scrollmap shows how far visitors travel and how attention changes with depth.
What does the confetti report show?
It displays individual visitor clicks over the page and lets you filter them by technical, geographic, and visit-related characteristics.
Do I need to create an alternative page?
No. A heatmap study observes behavior on the selected content or URL without requiring variants.
Can I compare desktop and mobile behavior?
Yes. Display the visualization for desktop, tablet, and mobile resolutions.
Does a heatmap identify a winner?
No. Heatmaps are observational. They reveal behavior that can help you improve a page or develop a hypothesis for an A/B test.
Stop Guessing What Visitors See
Collect real behavior, reveal hidden friction, and discover where your next improvement should begin.
