WordPress split testing headlines is an experiment that tests an original headline (the title, excerpt, and featured image of a post) and one or more alternatives of that headline in order to determine which version is more effective in improving your WordPress site.
The Nelio A/B Testing plugin will perform the experiment and return real data that will clearly show which headline version is better at attracting more visitors to your blog. A/B Testing will give you confidence that each change made to your WordPress site is generating more revenue, more subscriptions, and more clicks! Start split testing your post headlines after you have installed, activated, and configured your A/B Testing plugin.
Instructions for Headline Tests
Once you have installed, activated and configured Nelio A / B Testing, follow these instructions to create A/B tests.
Create a New Split Test for Headlines
- Under the Nelio A/B Testing menu, click on Tests to view and manage your tests.
- Click the Add Test button at the top of the screen.
- A pop-up window will open with all the types of tests you can create. Each of them has a name and an icon.
- Click on Headline.
Name and Define Your Test
First of all, give a descriptive Name to the test you want to create to help you identify it in the future. In addition, on the right sidebar, you will find three additional tabs:
- Status & Management, where you see the status your test is currently in (Draft, Ready, Scheduled, or Paused) and options on when it should start and end,
- Description of the test, where you can indicate what you are testing and what you intend to achieve with it,
- Test Scope, where you specify which pages of your website are affected by this test and which by default indicates that the variants will be visible on all pages of your website. If you want to limit its scope to certain pages, you have a form to define the URLs in which the test should be executed.
How to Create the Variants to Test
An A/B test of headlines consists of testing different versions of the title, excerpt, and featured image of a post. Its aim is to discover what combination gets more readers interested in reading it.
Select the Post to Test
First select the post to be tested (called “Control Version” or commonly “Version A”). To do this, you either choose it from the list of options that appears by default, or you look for it by typing its title, its URL, or its identifier.
Once selected, the title, extract, and featured image of the selected post will be displayed. This is what we call the headline.
Create New Variants
Then create a “Variant B” (or more than one variant, if you wish) of the previously selected headline:
- By default, each variant created will be an exact copy of the headline to be tested.
- Set the new Title, Excerpt, and Featured Image.
- If you want to create more than one variant, click on the New Variant button at the end of the section.
How to Define Your Conversion Goals and Actions
The headline tests have an implicit goal: that the visitors will read the post of the headline shown. In this case, then, a test page visit is counted every time visitors have seen the headline under test, and a conversion is counted every time the post in question is visited.
How to Start the Test
Once you have fully defined your test, you will see that the status of the test will have passed from Draft to Ready. At that point, you can Start it so that your website visitors can see the different variants that you have created and Nelio A/B Testing will start tracking their actions.
How to See the Progress of a Test and Its Results
In the menu option Tests you can see the list of the tests created, the status they are in and the date of their last update. At any time you can see the results of a test that is started or that has already ended by clicking on the View Results link below its name.
The results page shows, in turn, the following information on the progress of a test:
- Test Name
- Evolution with the conversion rate of the control version and all variants, as well as the total number of conversions and visits to the tested posts.
- Two additional graphs showing the conversion rates of each alternative and its degree of improvement over the original, respectively.
- For each of the variants of the test we will see a thumbnail image, if available, of the custom post type under test, the number of visits it has received, its number of conversions, the resulting conversion rate and, for all variants other than the original, the degree of improvement that they have with respect to the control version.
- Finally, a summary of the conversion goals and actions of the test is shown.
Improve Your Web Conversion
You can end a test manually at any time by clicking on the Stop button found in the top right corner of the results page. Remember that a test can also end automatically if the condition indicated in its end mode is met.
After completing a test and to improve the conversion of your website, click on the Apply button of the winning variant (if it exists) and the content of the original post will be replaced with the contents of the winning variant.
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