WHAT YOU CAN TEST
Explore Every Type of A/B Test You Can Run
From a single headline to complete pages, products, themes, and custom code, Nelio A/B Testing gives you the flexibility to experiment with the parts of your WordPress site that matter.
CONTENT & PAGES
Test the Content Your Visitors See
Experiment with complete pages, individual posts, headlines, or entirely different URLs to discover which content gets better results.
Page Tests
Compare complete versions of any WordPress page. Change the copy, images, layout, design, or anything else using your usual WordPress editor.
Best for: landing pages, homepages, pricing pages
Post Tests
Create alternative versions of a blog post and test different content, images, layouts, and other changes against the original.
Best for: articles, guides, editorial content
Custom Post Type Tests
Test alternative versions of content created with your own WordPress custom post types.
Best for: courses, events, portfolios, listings
Headline Tests
Test different combinations of a post’s title, excerpt, and featured image to discover which headline attracts more readers.
Best for: titles, excerpts, featured images
URL Tests
Compare existing URLs on your WordPress site without creating new alternatives inside the test.
Best for: existing pages, major redesigns, different content
VISITOR BEHAVIOR
See How Visitors Really Use Your Pages
Not every test needs an A and a B. Behavioral tests reveal where visitors click, how far they scroll, and which parts of your pages attract their attention.
Heatmaps, Scrollmaps & Confetti
Visualize visitor interactions and discover the areas people notice, ignore, click, and explore across desktop, tablet, and mobile.
Best for: understanding behavior, spotting friction, discovering optimization opportunities
WOOCOMMERCE
Experiment With What You Sell and How You Sell It
Test individual products or store-wide promotions and discover which changes lead to more purchases and revenue.
WooCommerce Product Tests
Compare different versions of a product by changing its name, description, images, price, offers, or other product content.
Best for: product pages, pricing, images, offers
WooCommerce Bulk Sale Tests
Apply different discounts to a selected group of products and measure which promotion generates better sales and revenue.
Best for: discounts, promotions, product groups
SITE-WIDE TESTS
Test Changes That Go Beyond a Single Page
Experiment with navigation, templates, themes, and other elements that can shape the experience across multiple pages—or your entire website.
Menu Tests
Compare different navigation structures by adding, removing, renaming, or rearranging menu items.
Best for: navigation, menu labels, information architecture
Widget Tests
Compare different arrangements and combinations of classic WordPress widgets across your site.
Best for: classic sidebars, widget areas, widget layouts
Theme Tests
Compare complete WordPress themes and discover how a different site-wide design affects your visitors and conversions.
Best for: redesigns, themes, site-wide visual changes
Template Tests
Compare different templates and measure how changes in layout or structure perform across the content that uses them.
Best for: layouts, page structures, groups of pages
CSS and Text Tests
Experiment with visual changes and small text tweaks with custom CSS styles on the pages you want.
Best for: colors, spacing, visibility, styling
MORE CONTROL
Build More Flexible Tests
When your test goes beyond standard WordPress content, use code-based tests to change how your pages look or behave.
PHP Tests
Run alternative PHP snippets to test server-side changes and WordPress behavior that can’t be handled with page content, CSS, or JavaScript alone.
Best for: custom WP logic, hooks and filters, advanced developer tests
JavaScript Tests
Run alternative JavaScript snippets to dynamically change elements, interactions, or behavior on your site.
Best for: interactions, dynamic content, custom behavior
FIND THE RIGHT TEST
Start With What You Want to Change
You don’t need to know the name of every test. Start with what you want to improve and find the test that fits.
CONTENT
I Want to Test an Entire Page
Compare complete page designs, copy, layouts, images, and offers against the original.
HEADLINES
I Want to Improve a Blog Headline
Compare different titles, excerpts, and featured images to discover what attracts more readers.
NAVIGATION
I Want to Improve My Navigation
Test different menu labels, structures, and ordering to help visitors find their way around your site.
DESIGN
I Want to Test a Site-Wide Design
Compare templates or complete themes when the change you want to test affects more than one page.
CODE
I Want to Test Custom Behavior
Use code-based experiments when you need more control over how your WordPress site looks or behaves.
BEHAVIOR
I Want to Understand Visitors First
See where people click, how far they scroll, and which areas of your pages attract their attention before deciding what to change.
Whatever You Want to Improve, Test It First.
Turn your ideas into tests and let real visitor behavior show you what works better.
