Your cookie settings

This site uses proprietary operational cookies that have a purely functional purpose and third-party cookies that help us understand how visitors interact with the site by collecting and presenting information anonymously. To get more information about these cookies and the processing of your personal data, check our Privacy & Cookie Policy. Do you accept these cookies and the processing of personal data involved?

If you don’t, you can reject non-operational cookies and continue browsing this site by clicking here.

Skip to content

Nelio Software

  • Nelio
  • Pricing
  • Help
    • Documentation
    • Contact
  • Search

ANY DOUBTS?

Take a look at our knowledge base for more information.

How often should I publish in social networks?

This is a very common question. And, although there is no unanimous answer on what is the optimal frequency, the important thing here is to find the right balance between informing and disturbing your audience. Everything will depend on the type of website you have and your audience. It is not the same having a news website, which will generate a much larger volume of messages, than having a simple blog with a couple of new posts per week.

Based on the recommendations of some experts (Socialbakers, Dan Wilkerson, Kevan Lee, Dawn Brotherton or Peter Bray, among others), you might consider the following tips as a starting point:

  • Twitter: to publish a minimum of 5 tweets per day.
  • Facebook: to publish a minimum of 2 messages per week and a máximum of twice a day.
  • LinkedIn: to publish a maximum of a message per day on working days.

However, the best you can do is to be aware of your audience and how they receive your published social messages. This way you can act accordingly and improve your publishing strategy.

Social Automations

If you’re using Nelio Content Premium, Nelio Content can create and share social messages without your doing anything. This means your editorial calendar will always have some social activity regardless of what you do. For example, the following screenshot shows an editorial calendar with several reshare messages created by Nelio to promote old content:

Calendar of Nelio Content including social messages that were automatically generated.
Calendar of Nelio Content including social messages that were automatically generated.

You can easily change the publication frequency of all automatic messages. To do that, go to Nelio Content » Settings and, under the Social Profiles tab, change the value of the selector to High, Medium, or Low Publication Frequency:

Auto-publication frequency selector
Auto-publication frequency selector.

Contact Form

Not what you’re looking for? Ask us directly:

With your express consent, we handle the information provided for the purpose of contacting you and until you ask us to delete it.

Submit

Related Questions

  • How do I post messages on Pinterest?
  • Initialize and Customize Social Automations
  • How do I export the editorial calendar to Google Calendar?
  • What are Nelio Content’s advanced settings?
  • How to set up the editorial calendar?
  • What filters does the editorial calendar include?

Support Categories

  • First Steps
  • Scheduling and Automations
  • Content Assistant
  • Plugin Settings
  • Manage Account
  • Payments and Billing
  • Plugin
    • For Publishers
    • For eCommerce
    • For Marketers
    • For Nonprofits
  • Documentation
    • Introduction
    • Editorial Calendar
    • Social Automations
    • Press
  • Company
    • Team
    • Customers
    • Blog
    • Contact Us
      • Twitter
      • Facebook
      • LinkedIn
      • Instagram
      • Pinterest
      • Tumblr
      • YouTube
  • Español
  • English

You might also be interested in:

  • Legal Information
  • Privacy Policy
Copyright © 2022, Nelio Software SL