Social Automations is a feature that automates the process of creating social messages to promote your content on social media. They help you to (a) promote new content at the time of its publication and the upcoming days and hours by automatically generating a timeline of social messages, and (b) reshare old content.
You can always create social messages manually every time you write a new blog post and/or every time you want to reshare old content with your followers—but Nelio Content with Social Automations takes away all the hard work from you and eases an otherwise complex and time-consuming process.
With Nelio Content you have two types of automations to intelligently share your content on social networks: Publication and Reshare.
Publication Messages – Automatic Timeline Generation
After publishing a content (post, product, custom post type, etc, that you have previously indicated that you want to share), Nelio Content can automatically share it on your social media accounts so that your followers know about it. To do this, Nelio Content adds a section at the end of each content, Social Media, which contains a timeline with the social messages so you can schedule the promotion of that content in all your profiles.
By default, Nelio Content will automatically generate one social message per profile (with enabled social publications) when publishing the content assuming you have not already scheduled any message for it explicitly (manually or automatically, as explained below). These automatic messages will not appear in the editorial calendar until the post is published.
Alternatively, you can generate a full timeline of social messages to promote the same content during the subsequent hours and days, thus reaching a broader audience and making sure nobody misses your content. Just click on the Customize Timeline button (see picture above) and Nelio Content will fill the timeline for you.
In case you have already created any social messages (personalized or automated), click on the Regenerate Timeline button (see image above) to have Nelio Content generate or regenerate all automatic social messages while keeping any personalized social messages you have previously created.
The automatic message generation algorithm to promote a content is based on the settings and uses the Publishing templates you have defined in the different profiles included in the automation groups as explained below.
Reshare Messages – Filling the Calendar
Reshare messages are used for resharing old content with your followers. They are automatically created using a WordPress cron job and guarantee that your social accounts are always filled with relevant links to your blog. This is how your editorial calendar might look like if you enable social resharing:
The algorithm for the generation of re-sharing messages uses the re-sharing templates that you have defined in the different profiles included in the automation groups as explained below.
You will probably be interested to read below how to initialize and customize the automatisms: