Your cookie settings

This site uses proprietary operational cookies that have a purely functional purpose and third-party cookies that help us understand how visitors interact with the site by collecting and presenting information anonymously. To get more information about these cookies and the processing of your personal data, check our Privacy & Cookie Policy. Do you accept these cookies and the processing of personal data involved?

If you don’t, you can reject non-operational cookies and continue browsing this site by clicking here.

Skip to content

Nelio Software

  • Nelio
  • Pricing
  • Help
    • Documentation
    • Contact
  • Search

ANY DOUBTS?

Take a look at our knowledge base for more information.

Publication and Reshare Automations

Social Automations is a Nelio Content feature that automates the process of creating social messages to promote your content on social media. They help you to (a) promote new content at the time of its publication and the upcoming days and hours and (b) reshare old content.

You can always create social messages manually every time you write a new blog post and/or every time you want to reshare old content with your followers—but Nelio Content with Social Automations takes away all the hard work from you and eases an otherwise complex and time-consuming process.

Social Templates
You can easily customize the publication and reshare social messages using the Social Templates tab in Nelio Content’s Settings.

Publication Messages

After publishing a new post on your blog, Nelio Content can automatically share it on your social media accounts so that your followers know about it.

By default, and assuming you have an active subscription to our service, Nelio Content will automatically generate one social message per profile upon the post’s publication using Publication templates only.

Alternatively, you can generate a full timeline of social messages to promote the post during the subsequent hours and days, thus reaching a broader audience and making sure nobody misses your content. Usually, you can do this using the Social Media box in the Edit Post screen:

Timeline of Scheduled Social Messages
Screenshot of the Social Media box. There, you can see which social messages are scheduled to promote a certain post and add new ones.

To generate this timeline, you simply need to click on the Customize Timeline button:

Button for Creating Social Messages Automatically
Creating Social Messages has never been this easy! With this button, Nelio Content will analyze your content and generate all the messages you need.

and Nelio Content will generate the timeline for you (which you can then customize, if you want to). The social messages it’ll generate are created from three different sources:

  • Social Templates. Nelio Content comes with a predefined set of social templates that’ll be used to generate automatic social messages. You can tweak them and customize them easily from the Settings page of our plugin.
  • Relevant Sentences. Nelio Content analyzes your post content, summarizes it, and extracts the most relevant sentences included in your post. This sentences are then used to create multiple tweets that perfectly capture the essence of your content, without using any templates.
  • Social Highlights. You can also manually highlight the most relevant sentences from your content and Nelio Content will use them in the social messages it creates.

This type of messages are only used at the exact time a post is newly published and during the subsequent hours/days. When a post is one month old or older, then Reshare Messages are used instead.

Reshare Messages

Reshare messages are used for resharing old content with your followers. They are automatically created using a WordPress CRON job and guarantee that your social accounts are always filled with relevant links to your blog. This is how your editorial calendar might look like if you enable social resharing:

Calendar of Nelio Content including social messages that were automatically generated.
Calendar of Nelio Content including social messages that were automatically generated.

Some reshare messages might be automatically created when you fill the timeline of newly written posts (as described in the section above). However, most of these messages are usually created when needed—that is, when your social accounts are “empty”. Nelio’s resharing algorithm will create multiple social messages using the templates you define in the Settings screen. It select the posts to reshare based on the following criteria:

  • Traffic acquisition. The more traffic it generates, the most likely it’ll be reshared.
  • Age. Newest post are more likely to be shared than older content. But old posts will still have a chance to get reshared.
  • Manual overwrites. If you tell Nelio not to share a specific post, it won’t reshare it automatically.

Customizing Automatic Messages

You can easily customize the behavior of automatic messages. To do that, just go to Nelio Content » Settings and select which social profiles can be used for sharing automatic messages.

Additionally, in the Advanced tab, in the Plugin Setup section you can indicate your preferences about how you want Nelio Content to automatically share content in your social media:

  • Include all posts, unless you indicate otherwise. Nelio Content can automatically share any post on your social profiles unless you have explicitly excluded it from re-sharing.
  • Exclude all posts, unless you indicate otherwise. Nelio Content will only automatically share those posts that you have manually marked as eligible for automatic sharing.

Finally, you can also indicagte the frequency of these messages, and the templates they’re based on.

Contact Form

Not what you’re looking for? Ask us directly:

    Your personal data will be located on Google Mail and will be treated by Nelio Software with the sole purpose of contacting you back. The legitimation is carried out through your express consent. Contact us to access, rectify, limit, or delete your data.

    Related Questions

    • How do I export the editorial calendar to Google Calendar?
    • What are Nelio Content’s advanced settings?
    • How to set up the editorial calendar?
    • What filters does the editorial calendar include?
    • Why is my featured image not posted on social media?
    • How Can I Use Shortlinks on my Social Messages?

    Support Categories

    • First Steps
    • Scheduling and Automations
    • Content Assistant
    • Plugin Settings
    • Manage Account
    • Payments and Billing
    • Plugin
      • For Publishers
      • For eCommerce
      • For Marketers
      • For Nonprofits
    • Documentation
      • Introduction
      • Editorial Calendar
      • Social Automations
      • Press
    • Company
      • Team
      • Customers
      • Blog
      • Contact
        • Twitter
        • Facebook
        • LinkedIn
        • Instagram
        • Pinterest
        • Tumblr
        • YouTube
    • Español
    • English

    You might also be interested in:

    • Legal Information
    • Privacy Policy
    Copyright © 2021, Nelio Software SL