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Introduction to Social Automations

Nelio Content is a WordPress plugin that aims to simplify the creation and promotion of your WordPress content. It’s been designed from scratch to help you to schedule, create, and promote your blog efficiently and effortlessly. Using its editorial calendar and social media timeline, you can define an effective inbound marketing strategy that will boost your incoming social media traffic.

Social Automations is a feature integrated within Nelio Content that processes the content you write and generates all the required social messages to broaden your audience and maximize the impact of your posts throughout all your connected accounts. Usually, you’ll want to notify your followers at the exact same time a post is published that new content is available in your blog. But you might also be interested in continuously re-sharing this same content during the upcoming hours and days, making sure that nobody misses the chance to see your post.

For the promotion of your content, Social Automations functionality includes two algorithms: (a) one for generating the timeline of social messages of a post and (b) another one for re-sharing old content.

(a) Automatic Timeline Generation

After you’ve written a post, it’s time to think of how you’ll promote it and thus make sure it gets the promotion it deserves in all your social networks. To save you time, Nelio Content adds a section at the end of each post, Social Media, which contains a timeline with the social messages so you can schedule the promotion of that post on all your profiles.

Button for Creating Social Messages Automatically
Creating Social Messages has never been this easy! With this button, Nelio Content will analyze your content and generate all the messages you need.

Here you can add a social message manually and/or you can generate a set of social posts automatically. Just click on the Customize Timeline button and Nelio Content will fill the timeline for you.

Social Timeline combining automatic and manual messages
Social Timeline combining automatic and manual messages.

Once the messages are generated, we recommend that you review and tweak them as you please. This way, you’ll be sure that the promotion of your post is exactly as you want it to be.

(b) Reshare Old Content

Driving traffic to your blog is not easy. You must write content continuously and be active in social media. The more blog posts you write, the easier it is to fill your social feeds with fresh content to attract new readers. Luckily, you don’t need to write daily posts to run a successful blog. Instead, you just need to write good content and repurpose it every now and then. Remember: good ideas never die.

Calendar of Nelio Content including social messages that were automatically generated.
Calendar of Nelio Content including social messages that were automatically generated.

With Nelio Content’s Social Automations, the time you save promoting posts is considerable. If you need more information, please read the following: