Introduction to Social Automations

Nelio Content is a WordPress plugin that aims to simplify the creation and promotion of your WordPress content. It’s been designed from scratch to help you to schedule, create, and promote your blog efficiently and effortlessly. Using its editorial calendar and social media timeline, you can define an effective inbound marketing strategy that will boost your incoming social media traffic.

Social Automations are the newest technology we’ve integrated within Nelio Content. It’s an addon that processes the content you write and generates all the required social messages to broaden your audience and maximize the impact of your posts throughout all your connected accounts. Social Automations reduce your workload and let you focus on what matters the most—crafting beautiful content.

Social Message Generation

After you’ve written a post, it’s time to think of how you’ll promote it and thus make sure it gets the promotion it deserves. Social Messages are the perfect tool to share your content throughout all your social media accounts:

Nelio Content includes a social timeline where you can schedule all the messages you want Nelio to publish when the right time comes. Usually, you’ll want to notify your followers at the exact same time the post is published that new content is available in your blog. But you might also be interested in continuously resharing this same content during the upcoming hours and days, making sure that none misses the chance to see your post.

Creating all these messages used to take quite a few time. Social Automations reduce the effort to virtually none. Just click on the Create Social Messages Automatically button and Nelio Content will fill the timeline for you.

Nelio Content generates the set of social messages by (a) analyzing the content of your post, looking for the most relevant sentences in it, and extracting them as messages and (b) using the built-in social templates combined with any templates you may have defined.

Reshare Old Content

Driving traffic to your blog is not easy. You must write content continuously and be active in social media. The more blog posts you write, the easier it is to fill your social feeds with fresh content to attract new readers. Luckily, you don’t need to write daily posts to run a successful blog. Instead, you just need to write good content and repurpose it every now and then. Remember: good ideas never die.

Nelio Content will automatically reshare old posts to make sure that your social media accounts are updated continuously with content from your blog. Nelio’s resharing algorithm will select which posts should be reshared based on different criteria:

• Traffic acquisition. The more traffic it generates, the most likely it’ll be reshared.
• Age. Newest post are more likely to be shared than older content. But old posts will still have a chance to get reshared.
• Manual overwrites. If you tell Nelio not to share a specific post, it won’t reshare it automatically.

Customize Automations

The goal of Nelio’s Automations is to make your life easier, not more complicated. That’s why you won’t find complex settings for tweaking how Social Automations behave. In particular, you’ll be able to tweak three simple aspects:

• Which Social Profiles should contain automatically-generated social messages.
• How often should Nelio publish messages without your doing anything.
• Which Social Templates will be used for generating social messages.