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Why should I link my own content in my posts?

“Internal links” are those links that point to pages, categories, entries, generic information, or sections from your own site.

To add links to your site is an easy way to improve internal navigation, provide additional information, and increase the chances that the site appears on relevant search results.

Internal links can bring you a plus in search engine optimization and also help you reduce bounce rate –avoiding that visitors coming to your site run away quickly.

Similarly, you shouldn’t forget to add external links in your content.