What information does Nelio store in my WordPress database?

Nelio Content is a WordPress plugin and service that aims at helping you to generate great content and promote it effectively and effortlessly. Its functionalities include:

1. An Editorial Calendar that offers a unified view of all your content (including posts, tasks, and social messages), beautifully integrated within WordPress.
2. Social Messages that share your content in social networks such as Twitter, Facebook, or LinkedIn, among others. You can schedule these messages while you’re writing a post and Nelio will automatically share them when the post is published or whenever you want it to.
3. Editorial team. WordPress is a multi-user environment, and so is Nelio Content. If you run a web with multiple contributors (and authors and editors), all of them will be able to use Nelio Content and use the right tools at the right moment.
4. Suggesting references to your authors, so that they know the contents they should link in their posts or discover what might inspire them.
5. Quality Analysis of your posts guarantee that your content looks beautiful and that you addressed all the important issues before publishing it.

Nelio’s cloud stores the minimum information to operate normally. The information stored in your own WordPress server includes:

• Posts. Your blog’s content has always been, is, and will be yours. Even if the Editorial Calendar offers a unified view that includes your scheduled and published posts, these are still saved in your WordPress database. Our plugin simply queries this data from your database and integrates the results in the calendar.
• Editorial Team. WordPress users (and hence the members of your editorial team) are also stored in your database. Again, Nelio Content only uses this information for offering the right tools to each role at each moment, but it never sends that information back to our servers.
• Suggested References. All the links you suggest for creating a post are also stored in your database. In particular, we use a custom post type named nc_reference for doing so. If you deactivate and delete the plugin, but don’t clean the database, all these references will still be in there. However, you won’t be able to see them, because WordPress doesn’t know how to deal with nc_references once our plugin is no longer installed.
• Plugin Settings, the ones in Nelio Content » Settings, are also stored in WordPress using the Settings API. The only exception is social profiles, which are stored in Nelio’s cloud (for we need them to share your social messages).
• Account Information. In order to access Nelio’s cloud, the plugin also stores a few options in your wp_options table. Thus, for example, there’s an option that stores the identifier of your site in our cloud, or a secret key to access the cloud safely.

All options in wp_options related to Nelio Content start with the nc_ prefix, whereas custom fields related to your posts use a slightly different prefix: _nc_ (the first underscore tells WordPress that these fields are private).

If you want to deactivate the plugin and, at the same time, clean your database, just follow the steps depicted here.