SEO (or Search Engine Optimization) is the strategy and set of tactics designed to improve ranking a website, or one or more pages within this, in the results of search engines like Google, Yahoo or Bing.
SEO helps us attract more traffic to our website and helps us with the value of our reputation on the Internet. Following an SEO strategy on a website is a complex process that can take several months to show results.
On the Internet, you can find lots of SEO-related articles written by experts on the subject. For example, Brian Dean at his infographic to have a perfect page or post for SEO recommends to comply with the following 12 key points:
- The URLs of your pages must be short and contain keywords. According to Google the first 3-5 words of any URL have more weight than the rest.
- The SEO title (
<title>tag) is the most important element. If the title begins with one of your keywords you will be better positioned than if the keywords are in the middle of the title.
- Add multimedia content with relevant information. And make sure your images are optimized for SEO.
- Use links to relevant pages. This is one aspect that Google takes into account to consider that your information is more or less relevant.
- Include keywords in the first 100 words. Your keywords should always appear among the first 100-150 words of any article. Putting them at first emphasizes its relevance to that article.
- The titles of articles must always use H1 tags. For the case of WordPress, you should not worry about it as WordPress handles this automatically. But just in case, make sure that you don’t use a theme that changes it.
- Increase the loading speed of your pages. The loading time of your site is important because Google also takes that into account. According to a study of Muchweb, 75% of the users who have perceived page loading times greater than 4 seconds, don’t visit those pages again.
- Add specific words to titles that help better position your keywords long-term. For example, the words “tutorial”, “guide”, “best” can help improve SEO.
- Use buttons to share on social networks. A study from BrightEdge shows that using these buttons increases the sharing of your posts by a factor of 7, improving your SEO.
- Create posts with long content. The longer the content, the best it will rank in Google. Every post of your blog should contain at least 400-500 words.
- Minimize your bounce rate. This rate measures the number of users who leave your site quickly, which is an indicator of the quality of your website. To reduce this, add internal links between posts and pages on your site, write interesting content, and invest in an attractive design.
- Add LSI keywords (Latent Semantic Indexing) to your posts and pages. These are keywords that are related to your main keywords. How did you find them? The easiest way is to enter them in the search box of a search engine and see what words are suggested, or alternatively use Google Keyword Planner.
To reach all these key points the best you can do is to install an SEO plugin for WordPress. There are options for all tastes, but our recommendation is Yoast SEO, which is the one we use.
In addition, Nelio Content integrates with Yoast SEO by including the quality analysis and SEO analysis of Yoast along with other measures Nelio Content adds into the Publish box you can find when editing a post.