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How do I create a Social Template?

Social Templates are text patterns used by nelio Content with Social Automations for generating social messages automatically. To create a new social template, go to Nelio Content » Settings and click on the Social Templates tab.

There are two types of templates, each of which with its own Add Template button:

  • Publication: contains social templates used for promoting new content, at the exact time it’s published and the subsequent days.
  • Reshare: contains social templates used for sharing old content (that is, posts that are at least one month old), giving them a second chance to drive traffic to your blog.
Social Templates
You can easily customize the publication and reshare social messages using the Social Templates tab in Nelio Content’s Settings.

By clicking on the Add Template button, the following dialog will pop up:

Dialog to create a new social template.
Dialog to create a new social template.

First of all, select the social network or profile on which this template can be used. Then, define the pattern that’ll be used for generating new social messages. By default, the proposed pattern is {title} {permalink}, but you can change it as you please by adding any additional text, placeholders, or emojis.

Creating a social template with placeholders
Selecting placeholders when creating a new social template in Nelio Content.

Placeholders will be replaced by the proper values when a message is created using this template. Use the Add Placeholder icon to view the available placeholders*, including:

  • {title}: the title of the related post.
  • {author}: the name of the post’s author.
  • {permalink}: the permalink of the related post.
  • {excerpt}: the excerpt of the related post.
  • {tags}: some of the tags included in the post.
  • {categories}: some of the categories included in the post.

Finally, author and content selectors filter the content to which this template applies. On the one hand, the author selector limits the template usage to posts created by a certain author (or any by default). On the other hand, the content selector filters the posts based on their concrete post category and/or custom post type.

Once you’ve filled in all the fields, click on Save and the template will be ready.

* Please keep in mind that the list of available placeholders depends on the selected post type. If, for example, you’re creating a social template for pages, and pages don’t support tags and categories, then you won’t be able to select {tags} and {categories}.