Why an A/B testing WordPress native solution?

Published in Online Marketing.

A/B testing (also known as Split testing) is one of the best techniques to optimize your WordPress site or landing page to get more conversions (that translate into more traffic, sales, sign-ups,… depending on your conversion goals). Unsurprisingly, there’s a number of A/B testing solutions already out there in the market so why do you need an A/B testing native WordPress solution?

Here are four reasons why:

  • Easier learning curve. No need to learn yet another tool. Everything (from the creation of tests to the visualization of the results) is done from the WordPress dashboard using the same interface you’re already familiar with
  • Automatic improvement of the WP site. A native WordPress solution is able to automatically evolve your WordPress site. For instance, it can update the site to reflect the winner alternative as soon as the results are statistically significant. Instead, with a generic tool, once you have the winner, you´ll need to back to WordPress and manually modify the posts to implement the changes yourself
  • Fine-grained testing. The “testing unit” in a generic tool is the web page since this the HTML of the page is the only thing those tools have access to. Instead a native WordPress solution can access all your WordPress components, including the menu, your widget configuration, theme,… so you can choose to test a combination of these components (e.g. testing two different menus across the site) instead a specific page.
  • More control. What about showing the tests only to (un)registered users? Or users with a certain role? This kind of control on the testing process can only be done when the AB Testing tool has access to the internals of your WordPress installation.

Got you excited?

 

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