We Don’t Have Time for A/B Testing

Published in Online Marketing.

Paraphrasing this blog post by Michael Bolton (talking about software testing), I dare to say that:

When someone says “We don’t have time for A/B testing”, try translating that into “We don’t have time to think critically about our website (the public face of our company!), to experiment with it, and to learn about ways in which it might fail to bring us more sales.” Then ask if people feel okay about that.

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