Test of the Month
Real examples of A/B testing and heatmaps that can serve as inspiration to analyze your website and learn to improve the conversion rate and to better understand your visitors.
The Truth About the Best Call to Action Button Colors for Your Website
The best color for your call to action buttons depends on your audience. Learn how to test different colors among your visitors to find the best option for your website.
Simplifying the Pricing Table in WordPress
When we use pricing tables, is less more? This is what we are going to try to discover by using an A/B test on our website’s pricing table.
Videos vs. Images: Which Drives More Engagement?
We A/B test the use of videos to drive traffic to our products and analyze if they perform better than images on our landing page.
Testing the Order of Products on a Pricing Table
We test changes in the order of products on a pricing table to see if this modifies the behavior of our visitors and increases the amount of clicks.
Is a Picture Still Worth a Thousand Words?
Find out the easiest way to test different featured images in your WordPress with a simple A/B test to understand which one works better for your purpose.
The first fold of your web
We test changes in the first visible block of one of our landing pages (first fold) and analyze the results of the A/B test in detail.
Do Banners Really Work?
We use common banners to drive audience from our best blog posts to our product pages. Then we analyze the results of A/B tests and draw some conclusions.
Using Heatmaps in The Pricing Page
Heatmaps allow us to better understand both our website and our visitors. We analyze a real heatmap and get ideas for future A/B tests.
