Startup
Our experience, advices or other topics of interest on launching a startup.
My first € 100,000 in WordPress
In this post we summarize the talk given by Ruth Raventós at the WordCamp Barcelona. The purpose of this talk was to comment a little our history on how we got our first €100,000 with WordPress plugins, and in particular, how we got our first €100,000 with the subscription service to our plugin: Nelio A/B…
2016 Year in Review
We’ve finished the year and now it’s time to analyze everything that has happened in Nelio Software during 2016. Interested in knowing all the details?
SaaS Billing Solutions
If you have or plan to have a Software as a Service (SaaS) business model you should have a platform for billing and manage all recurring payments. In this post we analyze some of the characteristics that you should take into account before choosing the one that is right for you and some interesting solutions…
Sneak Peek at WordCamp Barcelona 2016
In just a couple of weeks WordCamp Barcelona edition 2016 will take place in our beautiful city. A lot of attendees are expected, so if you don’t have your ticket already, get one now before they’re all sold out!
When WordPress’ Freedom Kills Your Business
Last week one of our customers opened a support ticket describing a weird issue with one of our plugins. Surprisingly, it wasn’t our fault—a third-party plugin broke ours.
Nelio Content Marketing Plan X – Social Media and Emailing
In this post we describe how we’ll use social media and mailing campaigns to carry out our marketing strategy. Our priority has been efficiency; that is, we’ve focused on high-impact tasks that can be automatized. See how Nelio Content and Mailchimp help us!
Nelio Content Marketing Plan VIII – Web Content
The purpose of this post is twofold. On the one hand, we’ll see the goals we set for our website and which types of content we need to fulfill them. On the other hand, I’ll share an estimate of the costs involved in developing this plan.
Nelio Content Marketing Plan VII – SEO Strategy
Continuing with our marketing plan, in this post we explain our SEO strategy. This strategy involves a keyword research, deciding how we’ll use these keywords, defining our success metrics, and describing how we’ll measure and validate these metrics.
Nelio Content Marketing Plan VI – Webdesign
In this post, as part of our marketing plan for the launch of Nelio Content, we describe the request for proposal for the design of our new website. We also discuss some of the discussions we had during the design process.
Nelio Content Marketing Plan V – Buyer Persona
In this post, the fifth in the series of posts in which we explain, step by step, our strategic and marketing plan for the launch of Nelio Content, we explain the process that has been followed to identify and create our buyer persona: the fictional portrait that helps us define our types of customers to…
Nelio Content Marketing Plan IV – Marketing KPIs
In this post we define the Nelio Content Marketing KPIs, i.e., the indicators or metrics that serve to find out if our actions and marketing campaigns are getting the results that will help us achieve our strategic objective.
Nelio Content Marketing Plan III – Training
Before starting a marketing plan in any startup, you need a minimum training on marketing. Luckily, there is lots of very interesting information on marketing written by professionals with extensive experience in the matter. In this post I’ll review what has been most useful to us to achieve “the minimum requirements” we needed, in the…
