Marketing Strategy and Goals – Articles from Nelio Software

Nelio Content

Generate and schedule quality content efficiently and with great impact.

Nelio A/B Testing

Optimize your site with A/B testing and heatmaps.

UU Prize 2021 for Inlexa – The Journey that took us here

Learn how we came up with the idea of developing Inlexa, the assistant to adopt an inclusive and diverse language through artificial intelligence and for which we have been awarded the UU Prize 2021.

Less is more? Reducing the number of pricing plans

We used A/B testing to test an alternative version of our pricing table with only one plan instead of three plans. You’ll find the results in this post.

7 Principles for an Effective Pricing Page

The pricing page is the last page your visitors see before they buy. We discuss the best practices in the design of this page to optimize sales.

How and Why You Should Create A/B Tests of Your E-commerce Landing Pages

We explain the importance of optimizing the conversion of ecommerce landing pages, why you should run A/B tests on them and some examples.

Great WordPress Professional Websites

Your website is one of the best channels to make yourself known and answer: who you are and what you do. In this post we show websites of great WordPress professionals with this purpose.

Digital Marketing Trends That Are Here To Stay

What consumers value most and which digital marketing trends you should continue to push this year to increase your market share.

The Best WordPress Editorial Calendars – What’s New for 2021!

If you want to succeed with your blog, install a WordPress editorial calendar plugin. It is key to the organization of the entire editorial process.

Alternatives For Sending Newsletters From Your Website

Sending out newsletters is one of the best content marketing strategies for getting customers. We explain the different alternatives you have to do it from WordPress.