Experience

Our experience as a startup specialized in WordPress.

  • How to Merge Multiple Blogs into One—Nelio’s New Website (2/3)

    How to Merge Multiple Blogs into One—Nelio’s New Website (2/3)

    Learn how to map your old content to execute the perfect migration and merge it all into your new website. This is a step by step tutorial that follows a real example—ours.

  • Nelio Content Marketing Plan IV – Marketing KPIs

    Nelio Content Marketing Plan IV – Marketing KPIs

    In this post we define the Nelio Content Marketing KPIs, i.e., the indicators or metrics that serve to find out if our actions and marketing campaigns are getting the results that will help us achieve our strategic objective.

  • Nelio Content Marketing Plan III – Training

    Nelio Content Marketing Plan III – Training

    Before starting a marketing plan in any startup, you need a minimum training on marketing. Luckily, there is lots of very interesting information on marketing written by professionals with extensive experience in the matter. In this post I’ll review what has been most useful to us to achieve “the minimum requirements” we needed, in the order in which I would have liked to learn it.

  • Nelio Content Marketing Plan II – Objectives

    Nelio Content Marketing Plan II – Objectives

    This post describes the objectives we want to achieve by the end of the year with the release of our new product, Nelio Content. It also details some of our most important strategic decisions of our business plan.

  • Nelio Content Marketing Plan I – The Idea

    Nelio Content Marketing Plan I – The Idea

    This is the first entry in a series in which I’d like to share Nelio’s strategic and marketing plan for the launch of our new product, Nelio Content. My idea is to very pragmatically explain the various issues we consider based on our own experiences. Today, we’ll quickly review the history of Nelio Software and how we came up with the idea of Nelio Content.

  • Is It a Success or a Failure to Merge Our Blogs?

    Is It a Success or a Failure to Merge Our Blogs?

    We have decided to merge all our blogs and websites into Nelio’s website. This decision has not been easy and has raised several challenges that, in my opinion, are worth sharing. So, in this post I would like to explain a little of the history of what we, the Nelio team, have experienced during the past three years and why we have come to where we are today.

  • What Success Means to Nelio A/B Testers

    What Success Means to Nelio A/B Testers

    With Nelio free trial, you can easily extend that number of page views by completing some actions and one of them is to explain your goals and what success means to you. In this post, we’ve compiled what success means to our Nelio A/B testers!

  • The Success of Failure in A/B Testing

    The Success of Failure in A/B Testing

    Split testing is great for improving the conversion rate of your website. But you have to know this: most of the tests you’ll run will not show the results you were expecting. And this is completely normal! Just don’t let false expectations drive your work and make sure that you take the most out of your split testing efforts, regardless of the results you end up obtaining.

  • The Day I Tried to Update Nelio External Featured Image

    The Day I Tried to Update Nelio External Featured Image

    In May 2014 we published Nelio External Featured Image, a plugin for using any image in the world wide web as your post’s featured image. A few weeks ago, I released a new version of the plugin to improve its compatibility with certain themes. Unfortunately, things did not work as I expected… Today, I’d like like to share the experience. In particular, I’ll share how the plugin works, why it needed the update, what went wrong, and how we fixed it.