Conversion

Every business needs more leads. But only a small percentage of marketers are taking advantage of evolving tools, tactics and techniques for CRO — Conversion Rate Optimization. This single focus will wring more ROI out of your marketing efforts than any other tactics. Now there’s a book to guide you written by Scott Frangos, one of our collaborators.

Creating an effective website navigation system is a crucial part of ensuring usability, and the success of a web design. Good navigation should be intuitive, easy to use and most importantly help your visitors find the content they’re looking for quickly, without fuss. Are you looking to create a new landing page, redesign your website or just only redesign your menu navigation? It’s helpful to know some basic principles for creating well designed menus and see some examples.

In this post, we’ve compiled the best techniques used by some great WooCommerce websites and to increase conversion. Put them in practice in your ecommerce website.

You’ve created your first test and you now see some data on your results. As it turns out, according to these results the alternative page you’re testing is way better than the original one. But… can you trust these results? Is the alternative page really better than the original one? Let’s learn together what statistical significance is, its importance, and why you should be careful when calling a winner.

Just saying that one color converts better than another is senseless. What worked well in a particular website may harm the conversions of another one. That’s why you need to split test different color combinations in your site before choosing the winner one. Take into account color semantics and color-deficient visitors when creating the alternative color designs for your WordPress theme and elements. And then put your site under test. It’s never been that easy.

Content marketing may seem like a black art, but in reality, you can create effective content that converts in just five simple steps.

Referrals are the most powerful tool in marketing. Be sure that your website is full of referrals that will persuade your visitors. Take a look at these ideas.

This post focuses on aligning your website design with your financial department. Your marketing strategy is targeted to increase your revenues.

Several studies found that increasing customer retention by even 5% can increase profits between 25-95%. In addition to it, 61% of the small businesses surveyed indicated that more than half of their revenue comes from repeat customers and that repeat customers spend 67% more than new customers. Nelio A/B Testing can be a great tool to optimize your website in retaining your loyal customers.