Business Strategy

Business strategy posts: we share with you our goals and how we intend to achieve them.

  • How To Organize Your Startup Documents

    How To Organize Your Startup Documents

    Organizing your business files can be a difficult task, especially if you have large amounts of files and documents. We describe our way deciding on our file system to ensure that we will find relevant documents more efficiently. Keeping documents in an organized way shouldn’t be a painful process.

  • Anticipating Conflicts With Your Partners In Your New Startup

    Anticipating Conflicts With Your Partners In Your New Startup

    Relationships between partners can be as complicated as people are. If you want to avoid conflicts, before creating a startup make sure you have asked your partners those questions that may cause you clashes in the future. Here we discuss the basics.

  • The Relationship Between Great Customer Support and Business Success

    The Relationship Between Great Customer Support and Business Success

    52% of US consumers have switched providers due to poor customer service. 45% are willing to pay more if they get a better level of service in exchange. There’s plenty of reasons to offer a great customer support service. We honestly believe that ours is outstanding—discover what we do and how we do it!

  • How to Increase Your Payment Customers In a Freemium Model

    How to Increase Your Payment Customers In a Freemium Model

    Getting users to use your product for free is not very difficult, but do you know if your conversion rate of users from free to premium is reasonable? Or what strategies should you follow to increase this rate? In this post we look for the answers.

  • Keep On Smiling In A Startup

    Keep On Smiling In A Startup

    In a startup, there are periods in which you can enter such a stressful work cycle that you end up burning out. Getting burnt out is one of the main causes contributing to the failure of a startup. This post explains some tips to avoid such stressful work and the importance of keeping on smiling.

  • Entrepreneurship in Spain

    Entrepreneurship in Spain

    Summary of the talk that Toni presented in WordCamp Barcelona 2016 on how to start your own business in Spain from our experience creating Nelio Software.

  • My first € 100,000 in WordPress

    My first € 100,000 in WordPress

    In this post we summarize the talk given by Ruth Raventós at the WordCamp Barcelona. The purpose of this talk was to comment a little our history on how we got our first €100,000 with WordPress plugins, and in particular, how we got our first €100,000 with the subscription service to our plugin: Nelio A/B…

  • Pros and Cons of SaaS Freemium Business Model

    Pros and Cons of SaaS Freemium Business Model

    If you are a software developer, you can offer your services with a SaaS Freemium model. In this post we comment on our experience offering our WordPress plugins following this business model and the most important advantages and disadvantages that we have encountered.

  • How to Create a Promotional Video of Your Service Without Going Bankrupt

    How to Create a Promotional Video of Your Service Without Going Bankrupt

    If you’re interested in creating a promotional video for your services, our experience might help you. In this post, we present the tools we used for creating Nelio Content’s promotional video, share the tips and tricks we applied, and disclose our budget.

  • Nelio Content Marketing Plan IV – Marketing KPIs

    Nelio Content Marketing Plan IV – Marketing KPIs

    In this post we define the Nelio Content Marketing KPIs, i.e., the indicators or metrics that serve to find out if our actions and marketing campaigns are getting the results that will help us achieve our strategic objective.

  • Nelio Content Marketing Plan II – Objectives

    Nelio Content Marketing Plan II – Objectives

    This post describes the objectives we want to achieve by the end of the year with the release of our new product, Nelio Content. It also details some of our most important strategic decisions of our business plan.

  • Nelio Content Marketing Plan I – The Idea

    Nelio Content Marketing Plan I – The Idea

    This is the first entry in a series in which I’d like to share Nelio’s strategic and marketing plan for the launch of our new product, Nelio Content. My idea is to very pragmatically explain the various issues we consider based on our own experiences. Today, we’ll quickly review the history of Nelio Software and…