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Analytics
Do You Need a 100% Score in Google PageSpeed Insights?
To improve your site speed is a legit goal, but achieving a 100% score in Google PageSpeed Insights does not always mean you are doing it great for your visitors.
Understanding Bounce Rate
Find out what the bounce rate is, what it’s telling you and how you can improve your website to reduce it and solve this issue.
Learn How to Set up Your Goals in Google Analytics
Google Analytics does not only show you the number of visits to your website. The use of goals allows you to monitor your conversion rates and even know where in your sales funnel you have major problems. Learn how to define goals in Google Analytics.
The Pyramid of Web Optimization
You don’t just have to focus on attracting more visitors. The optimization of your website will help you to convert more visitors into customers. Get to know the pyramid of web optimization and all its levels.
Heatmaps – Try Them on Your Website With This Simple Script
Heatmaps help you better understand how your visitors interact with your website. Learn how to simulate a heatmap with this simple fragment of JavaScript code.
Fun Facts about Your Website You Can Discover Thanks to Google Analytics
We love analytics and sometimes we can find very curious data when we explore Google Analytics reports. Let’s see some examples.
How to Set up Your Website in Google Webmasters Tools (Search Console)
Google Search Console is a set of free tools that Google offers us to check the status of our website in its search results.
Why Your Website’s Conversion Rate Matters
All websites exist for a reason; they have a raison d’être, a specific goal. The conversion rate of a website is the ratio between the number of conversions we have and the number of visitors, so it is a metric of how “good” our website is, discover all the secrets about this magic metric!
6 Tools to Understand Your Web Analytics
Choose a web analytics tool that you like to start seeing results on your page and understand if you are doing well or if you should make some changes to improve it. Here we show you the most popular ones. Don’t miss the list!
Everybody Lies—What Online Searches Reveal About Us
We lie to our friends, family, and even ourselves. This is what Seth Stephens-Davidowitz points out in his book “Everybody Lies,” in which he summarizes many of the results obtained after analyzing online searches.