Learn how to define goals in Google Analytics

Learn How to Set up Your Goals in Google Analytics

Google Analytics does not only show you the number of visits to your website. The use of goals allows you to monitor your conversion rates and even know where in your sales funnel you have major problems. Learn how to define goals in Google Analytics.

The Pyramid of Web Optimization

You don’t just have to focus on attracting more visitors. The optimization of your website will help you to convert more visitors into customers. Get to know the pyramid of web optimization and all its levels.

"They fit, yes they do," by Mitch Lensink

Why Your Website’s Conversion Rate Matters

All websites exist for a reason; they have a raison d’être, a specific goal. The conversion rate of a website is the ratio between the number of conversions we have and the number of visitors, so it is a metric of how “good” our website is, discover all the secrets about this magic metric!

6 Tools to Understand Your Web Analytics

Choose a web analytics tool that you like to start seeing results on your page and understand if you are doing well or if you should make some changes to improve it. Here we show you the most popular ones. Don’t miss the list!