Nelio Content

Generate and schedule quality content efficiently and with great impact.

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Nelio A/B Testing

Optimize your site with A/B testing and heatmaps.

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Clear Cancellation Policy = 149% Conversion Rate Increase!

Read Clear Cancellation Policy = 149% Conversion Rate Increase!

A key argument to convince people to subscribe to your software-as-a-service product is to reassure them they will be able to easily cancel their subscription at any time. What you may not know is how sensitive people is to this. Even a relatively small change in the wording of your message can have a dramatic […]

Hate to implement the EU Cookie Law? At least it’s not killing your conversions

Read Hate to implement the EU Cookie Law? At least it’s not killing your conversions

One of the goals of the European Directive on Privacy and Electronic Communications was to harden the use of cookies which now are now subject to prior consent by the user (which does not necessarily mean that the user needs to explicitl give this consent but let’s skip the legal discussion). Now this regulation has […]

Set multiple goals for your A/B – Split Testing experiments

Read Set multiple goals for your A/B – Split Testing experiments

In many occasions you may want to set more than a goal for your A/B testing experiment. A typical example would be a split testing experiment for your landing page where an alternative landing page should be considered better than the other/s if it helps you sell more products overall not just a specific one. […]

Not everybody likes cute puppies

Read Not everybody likes cute puppies

You should constantly A/B test your site to find new optimization opportunities and so do we. One of our latest tests has been to compare the conversion rate of our landing page with an alternative image background. Instead of this image we’re using right now: we thought the following one (btw, picture by Sadie Shih […]

WordPress Theme A/B testing with Nelio – Easiest way to A/B test your WP Theme

Read WordPress Theme A/B testing with Nelio – Easiest way to A/B test your WP Theme

Now our more basic plan offers your option to do A/B testing for your WordPress theme so that you make sure the theme you use is helping you to maximize the conversions (sales, visits,…) of your WordPress site. To create a new Split Theme testing experiment, follow the general instructions in the Getting Started Guide […]

Guess how many WordPress posts are created every day

Read Guess how many WordPress posts are created every day

The answer may surprise you. According to this Wired article: Thinking Out Loud – How successful networks nurture good ideas: Every day we collectively produce … over 1 milion blog posts and 2 million blog comments on WordPress Not bad at all! (Disclaimer: The article does not clarify how the author computed that number or […]

A/B and Multivariate Testing for WordPress posts

Read A/B and Multivariate Testing for WordPress posts

The latest version of our Nelio A/B testing plug-in includes a very exciting new feature: A/B split testing and multivariate testing for WordPress posts (and not only pages). Moreover, conversion goals can also be now posts so that you can test which title / content for a post (or page) brings more people to that […]

Is it WordPress? What Theme? Which plugins?

Read Is it WordPress? What Theme? Which plugins?

Have you seen a site you loved and wondered if the site was done in WordPress and, if so, which theme and plugins the site was using to get this look and feel you liked so much? Well, there are a couple of tools I’d recommend to answer all your questions: Is it a WordPress […]