You should constantly A/B test your site to find new optimization opportunities and so do we. One of our latest tests has been to compare the conversion rate of our landing page with an alternative image background. Instead of this image we’re using right now: we thought the following one (btw, picture by Sadie Shih […]
Now our more basic plan offers your option to do A/B testing for your WordPress theme so that you make sure the theme you use is helping you to maximize the conversions (sales, visits,…) of your WordPress site. To create a new Split Theme testing experiment, follow the general instructions in the Getting Started Guide […]
The answer may surprise you. According to this Wired article: Thinking Out Loud – How successful networks nurture good ideas: Every day we collectively produce … over 1 milion blog posts and 2 million blog comments on WordPress Not bad at all! (Disclaimer: The article does not clarify how the author computed that number or […]
The latest version of our Nelio A/B testing plug-in includes a very exciting new feature: A/B split testing and multivariate testing for WordPress posts (and not only pages). Moreover, conversion goals can also be now posts so that you can test which title / content for a post (or page) brings more people to that […]
Going from two action buttons to a single one improved a 61.92% our conversion rate. Do not distract the users from your main goal and improve your site.
Have you seen a site you loved and wondered if the site was done in WordPress and, if so, which theme and plugins the site was using to get this look and feel you liked so much? Well, there are a couple of tools I’d recommend to answer all your questions: Is it a WordPress […]
For those among you that can’t wait, let us show you some screenshots of the plugin side of our A/B WordPress testing service: List of Nelio A/B Testing experiments: Adding a new experiment: Editing the variants you want a test (one or more, we do support multivariate testing!). Note that this is the same WP […]
When someone says “We don’t have time for A/B testing”, try translating that into “We don’t have time to think critically about our website”.
You’ve probably heard before that correlation does not imply causality (or causation, if you prefer), but do you really understand what this means and why this is important in conversion optimization?. We’ll try to clarify this for you. Correlation vs Causality Let’s take a look at the following graphic (sorry, no idea about the source). […]
A/B testing (also known as Split testing) is one of the best techniques to optimize your WordPress site or landing page to get more conversions (that translate into more traffic, sales, sign-ups,… depending on your conversion goals). Unsurprisingly, there’s a number of A/B testing solutions already out there in the market so why do you […]