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The latest installment of our social plugin for WordPress is now available and it comes with a pretty neat feature that some of you have been asking for months: Recurring Social Messages. Here you’ll find all you need to know about our newest release.

Recurring Social Messages

Nelio Content was born in 2016 with one goal in mind: to make it easier for WordPress users to share their content on Social Media. That’s why the plugin comes with two types of automation: publication automations, which take care of sharing fresh content when it’s first published on your website, and reshare automations, which look for your “old” existing content and revives it on your social media profiles.

Moreover, Nelio Content has always made it possible to create your own messages from the WordPress Dashboard independently of your existing content (if so you wished) and share it with your followers. Unfortunately, those messages used to be created and shared only once… if you wanted a certain message to be shared periodically, you had to manually create each instance at the appropriate time. But not anymore!

Screenshot of the Message Editor in Nelio Content with the new Recurrence setting highlighted
The message editor has a toggle to enable and disable Recurrence on your new messages.

When creating new social messages in Nelio Content, you now have the chance to enable Recurrence and decide how many instances should be generated and the interval in which they should be published. Let’s take a closer look at the three available options .

Daily Recurrence

You can create a recurring message that repeats every n days. This type of recurring message is especially useful if you want to share some specific news for a short period of time, and you’re interested in sharing that message on a daily or occasional basis.

Screenshot of the Daily recurrence settings
When enabling daily recurrence, you’ll be able to specify the number of occurrences of your new message and the interval in days between each one.

Also, you can specify the number of occurrences that should be generated. In other words, how many messages in total should be created.

Weekly Recurrence

You can also create recurring messages whose repetition pattern is based on weeks. With these messages, you can specify the specific days within a week on which the message can be shared, as well as the interval (in weeks) between one week with recurring content and the next.

Screenshot of the Weekly recurrence settings
When enabling weekly recurrence, you’ll be able to specify the days in the week where a message can be published, the number of occurrences, and the interval in weeks.

One interesting feature about this recurring setting is the following: if you schedule the message for a particular day of the week (let’s say, for example, a Wednesday), and you only select Wednesday in the Recurring setting, rescheduling the message for a different day (say, a Monday) will update the recurring messages to be shared on Mondays as well.

Monthly Recurrence

Finally, you can schedule recurring messages on a monthly basis. And, as with weekly recurring messages, you can select a time interval in months between recurring messages and the specific day within the month on which recurring messages should be published.

Screenshot of the Monthly recurrence settings
When enabling weekly recurrence, you’ll be able to specify the specific day within the month where the message should be published, the total number of occurrences, and the interval in months.

Just keep in mind the number of occurrences may or may not be honored by this setting. For example, if you create a monthly recurring message on January 31st, months with less than 31 days will not have the recurring message.

Working with Recurring Messages

You can easily identify recurring messages in your calendar by looking at the recurring icon:

Recurring messages in the Editorial Calendar
Recurring messages in the Editorial Calendar.

By editing the first recurring message in a sequence, you can change its recurring settings (namely, its periodicity, number of occurrences, etc), as well as the message itself, and the changes will be applied to all subsequent messages.

If you edit any other message in the sequence, you can select whether the changes should be apply to that particual occurrence or to all subsequent messages, thus generating a new set of recurring messages:

Screenshot of the recurring message update
When updating a recurring message, you can specify which messages are affected by the update.

If you want to know more about recurring messages in particular or Nelio Content in general, take a look at our knowledge base.

Additional Updates

  • Change “Save” button into “Update” when editing existing message
  • Disable “Update” button in message editor if no changes.
  • Prevent incorrect auto-setting of Nelio Content’s meta data that triggered silent post edit
  • Change sync conditions with Nelio’s cloud to reduce requests
  • Change “Deactivate” link to use deactivation popup only if “Deactivate” action exists

Featured Image by Jamie Street on Unsplash.

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