MBAs adding courses on A/B Testing

Published in Online Marketing.

Interesting article on the New York Times: M.B.A. Programs Start to Follow Silicon Valley Into the Data Age on how MBAs are embracing new data-driven technologies like A/B testing to avoid becoming obsolete.

AS the article explains this is because the current perception of an MBA suggests

a person steeped in finance and corporate strategy rather than in the digital-age arts of speed and constant experimentation — and in skills like A/B testing, rapid prototyping and data-driven decision making … those skills are not just for high-tech start-ups. They are required now in every industry. And leading business schools are struggling to keep pace.

In response, leading MBA programs in the US are following the “adapt or perish” imperative and quickly adapting their programmes:

We’re responding to the best practices we see in the outside world like A/B testing and working with massive data sets,” said Garth Saloner, dean of the Stanford business school.

To help in this effort, we recently launched our A/B testing Education initiative that offers free licenses of Nelio A/B Testing for WordPress to teachers/students to get them a real hands-on experience on this essential online marketing strategy.

Featured Image by Kim Seng.

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