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An editorial calendar is a powerful tool that can help you plan and execute your content strategy. It allows you to organize and schedule your content in advance, ensuring it’s aligned with your overall business goals and that you stay on track with your publishing schedule.

In this post we share the benefits of the editorial calendar in the content strategy process to get the most out of it.

Content Strategy Process

Web content strategy is the planning, development, and management of content for digital media. It involves creating a plan for how you will create, distribute, and manage the content of your website. To publish regularly on a blog, the following steps are usually followed:

  • Set a publishing schedule. You decide how often you want to publish on your blog, and you stick to that schedule as strictly as possible. It can be daily, weekly, biweekly, or monthly.
  • Plan the content. You use an editorial calendar to plan the topics you want to write about and the date you want to publish them. Make sure that your content fits your overall objectives and provides value to your target audience.
  • Create a content pool. You prepare a pool of content or types of content (such as how-to articles, opinion pieces, or listings) to write about, which you can draw on when you need to publish something quickly. This will help you avoid delays in your publication schedule.
  • Coordinate with your editorial team. Make sure that all the tasks involved in the content writing and review process are assigned and fulfilled to keep pace with your publication schedule while maintaining the desired quality.
  • Plan the promotion of your content. Make sure your content reaches your target audience by promoting it on social media, email marketing, and other channels.
  • Monitor and adjust your strategy. Track your blog’s performance using analytics tools and adjust your strategy as needed. Periodically reevaluate your publishing schedule, content themes, and promotion strategies to ensure you get the desired results.

Following these steps will help you establish a consistent and effective publishing schedule for your blog. If you also use an editorial calendar fully integrated into your WordPress that helps you automate some of the tasks to be performed, the benefits multiply.

Advantages of the Editorial Calendar

As I just mentioned, an editorial calendar helps to optimize the content strategy process. Let’s see these advantages in the above process using a calendar like Nelio Content.

Alignment with the Marketing Strategy

One of the main objectives of the content strategy is to make sure that you cover those topics that are aligned with your business objectives. A common practice in many blogs is to define categories of posts for the main topics covered, and set the calendar making sure that you regularly write an article on each topic.

Using an editorial calendar like Nelio Content, it is very easy to make sure that you have included post titles for each of the topics: you just have to add the category of said post when creating it in the calendar.

Adding a post in the editorial calendar
Adding a post in the editorial calendar in which we indicate its category.

When viewing the posts in the calendar, you can filter by category to check that you have planned a post for each of the established topics.

View scheduled posts in the editorial calendar
View of planned posts in the editorial calendar.

By having a clear vision of your content, you ensure that it is consistent with your overall marketing strategy, and the communication you convey with your posts is aligned with your business objectives. This can help you build trust and credibility among your audience and ensure that your content has the desired impact.

Planning Ahead

The main objective of any editorial calendar is to plan in advance the content to be published, indicating which posts you want to be published on each date. Planning in advance the content to publish on your website will help you keep up with the frequency and regularity of publication that you have proposed. It will help you stay organized and on top of the deadlines you have set.

It will also help you avoid last-minute rushes or publishing content too little or too often, which can negatively impact your website’s performance. With a clear schedule, you can be sure that you publish content regularly and don’t miss any important deadlines.

Flexibility in the Face of Changes

The process of writing regularly on a blog can be full of unforeseen events: people who create content leave, planned posts that no longer make sense on that topic, news that come up and are a priority, etc.

In the face of all unforeseen events, it is very convenient to have a calendar that allows you at all times to have a battery of post titles in reserve without an expected publication date so that you can add them when necessary, move a post to a different date, or put it in reserve for a future publication.

Collaboration with the Team

Using an editorial calendar facilitates teamwork and coordination between the parties involved, since everyone has access to the same information and the schedule of the posts to be published and their authors.

The Nelio Content calendar goes further for the best coordination of the editorial team in the creation of content.

When creating posts, we can not only add information about your category. You can also create a list of editorial tasks and assign them to any team member with a due date to ensure that the post will be completed by the scheduled publication date.

Viewing the task list of a post
Display of the task list of a post.

Not only will the people involved receive an email with the information on the assigned tasks, but this information is also available in the editorial calendar together with the scheduled posts, so they can see the progress of each task.

Editorial calendar showing a post and the set of tasks to perform before the post is published
Editorial calendar showing a post and the set of tasks to perform before the post’s publication.

Establishing the workflow in the calendar is a clear advantage to improve coordination in the team.

Automatic Promotion

If you want to be more productive creating content, there is nothing more efficient than having an editorial calendar like Nelio Content that automatically promotes your posts on social networks. This really saves you a lot of time and work!

After writing a post, Nelio Content can automatically generate the set of messages on social networks (Twitter, Facebook, LinkedIn, Instagram, Mastodon, Tumblr, Telegram, Google My Business, Pinterest, Reddit, and TikTok) that will be published to promote it at the time of publication and in the future. You no longer have the need to go to each of the social networks to create messages.

Screenshot of Nelio Content's editorial calendar
Screenshot of the Nelio Content editorial calendar showing posts, social messages and scheduled tasks.

In addition, Nelio Content also takes care of re-promoting the most popular blog posts with more social messages over time.

Impact Tracking

Finally, any content strategy should include the process of tracking the impact of posts and making adjustments to improve performance.

Google Analytics provides you with a lot of information about how your website is performing. Additionally, in a comfortable and efficient way, with Nelio Content you can see at all times which posts are having the most success due for being the most read or the most shared in social networks.

Screenshot of Top Post analytics in Nelio Content
Nelio Content analytics where for each post you see the visits that have come to you from each of the social networks and their participation, how that content has been re-shared on each of the social networks.

And for those most popular posts you can, with a single click, create new social messages to make a new round of promotion for them.

Conclusion

To maximize your content marketing strategy, have an editorial calendar like Nelio Content. The process of planning, creating, and promoting content will be much more efficient and you will get better performance from your website.

Featured image by Estée Janssens on Unsplash.

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