From the moment a visitor lands on your site, the navigation menu of your website provides an overall idea of what you offer, prioritizes what’s important, and directs the flow of traffic where you want it to go. Therefore, a split test of the display order and titles of your navigation menu is well worth for improving your conversion rates.
We’ve explained, with an example, how you can easily create these split tests with Nelio A/B testing in the following short video.
Let’s see a specific example of such a test. Our service portfolio includes migrations to WordPress, with its own website for promotion: Migrate To WordPress. When people land to that page, we’re interested in helping them migrate their website to WordPress, but also in letting them know about our other services. The current version of our website is not very good at it—it’s not clear enough that we also offer split testing services to WordPress users.
Let’s create a new menu in which we make it clear that Nelio A/B Testing exists and see if more people are interested in it!
First, go to your WordPress Dashboard. On the Nelio A/B Testing menu, click on “Add Experiment” and select “New Menu Test”.
Now let’s fill out the basic information of the experiment. Name the experiment, describe what you plan to do, and select the menu you want to test. Once you’re done, click “Next” to create one or more alternatives for your selected menu.
Since we only want to make minor changes to our main menu, just create a new alternative based on an existing menu. Type a name for the new alternative and select the menu you want to duplicate. To actually change the menu, save the experiment and edit it.
You’ll be able to use the built-in WordPress Editor for editing your new menu. There’s no need to learn a new tool for that—add, modify, and delete items, or simply rearrange them as you please. In our case, we’ll move this item and make it a top-level navigation entry.
Note that the item is an external link that points to wpabtesting.wpengine.com
Once you’ve saved the changes, go back to edit the experiment and set up its goals.
In our case, we said we wanted to increase the number of customers that visit the website of our Nelio A/B Testing service, so click on the external page icon and introduce the URL of our blog (which is exactly the same we used in the menu item).
Finally, just click on “Save” to save the experiment. Then, you’ll see the experiment just produced. To launch it, hover over the experiment and click on Start.
Once Nelio collected and processed some data about your visitors’ behavior, you’ll be able to view the performance of the experiment.
Just wait until Nelio finds a winner (if any) and stop the experiment by clicking on the “Stop” button.
Then, make the winning variant permanent. In our case, the alternative menu was better, so let’s go to the “Alternatives” tab and click on the “Apply” button to overwrite the original menu.
Now, what are you waiting for creating your next Menu A/B test?
Stay tuned for the upcoming videos!
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