Via Bob Marshall I discovered this great image showing the difference between Information (simple data points), Knowledge (relationship between these data points) and Wisdom (throwing out everything except for the options that work better for your site).
Sounds familiar? This is exactly the goal of A/B Testing: go from separate inputs (some of them even subjective, in the form of opinions, things you read,…) to knowledge about the cause-effect between the different variants of your site until you get to know for sure which ones work better and get rid of the rest.
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