Foto de escritorio con portátil y libreta de Nick Morrison

Writing regular blog posts is not easy. You need time to find ideas to write about, write the posts and promote them… And, surely, you often question whether all this is effective or not. For your peace of mind, content marketing is still working: according to a survey carried out by Orbit Media Studios of more than 1,000 bloggers, when asked whether blogging works in 2022, 80% of respondents answered that blogging provides “some results” or “strong results.”

Still, to achieve the desired impact, there is a tendency to dedicate more and more resources to ensure that the posts are of a high quality. For this reason, today we bring you a comprehensive checklist you should complete before publishing any post to make sure that you haven’t left anything out.

The biggest problem that all of us who write a blog usually have is deciding what we are going to write about next. With the aggravating factor of being a recurring problem, since every time your editorial calendar is empty you have to refill it with new ideas.

In this blog we have previously talked about different tricks to find ideas. Surely one of the most effective is to use an RSS reader that allows you to have lists of your favorite blogs, which do not necessarily have to be from your competitors.

Nelio Content Feeds allows you to keep up to date with the latest posts from your favorite blogs.

Make sure you are up to date with what is being published on other websites of interest and write about related topics with your personal knowledge and vision.

Strategically Plan What to Talk About

Once you have a set of ideas to write about, plan them in a calendar with a strategic vision. Take into account your objectives, what topics are trending, the diversity of products and services you offer, how these services and products fit better or worse at a certain time of year, etc. Planning all posts three months ahead not only allows you to have this strategic vision, but also saves you the work of rethinking what to write about every time you have to work on a new post.

Screenshot of Nelio Content's editorial calendar showing posts scheduled to publish in April 2021
Viewing published or pending posts on a calendar is very useful for organizing the entire editorial process.

If your calendar is also integrated into your WordPress, you know that it will not escape from there.

Write an Outline

If you create a good outline of the post that you are going to write, you already have the roadmap of what you are going to tell. You will write faster and it will be much easier for you to follow the thread. As I’m writing this paragraph, I’ve already written all the headlines for the following ones. This way, the hardest part, thinking what to write about, is already done. I just have to complete each of the different points and add the images and links that I think are necessary.

Add Keywords

A blog post is not an advertisement. It is not about being full of words that distort the naturalness of reading. In fact, if the topic of your post is related to the objectives of your site, surely the text will already include the keywords you want to highlight on your website. Even so, check that in the post there are some of the keywords in the title, in a header, and/or in the tags, etc. You will help search engines and readers better understand what the content of your site is about.

Use Headers

It’s hard to read a messy, disorganized post. Make life easier for your readers who, in addition, are increasingly in a hurry and don’t want to waste time reading. Use H2 and H3 type headers so that they can, at a glance, know the content of your post. Adding a table of contents, like the one at the top of this post, will allow readers to access the specific information that interests them most.

In addition, these headers are also useful for search engines to understand the content of your posts. Remember: we’re looking for the efficiency of our posts, right?

Take into Account the Length of the Post

On this topic, you will find an endless number of published posts. A blog post is not a couple of paragraphs as if it were an advertisement. But even if there is no single consensus, the conclusion you come to is that the more you write, the better. Still, the length is not everything: how interesting and concise a post is will be much more decisive. You know… “brevity is the soul of wit.”

If you’re curious about how the length of a typical blog post has changed over the last 8 years, here’s the graph:

Average length of a post from 2014 to 2022 (Source: Orbit Media Studios)
Average length of a post from 2014 to 2022 (Source: Orbit Media Studios).

Do you have blog posts with content related to what you’re writing now? Create internal links in the post you are writing. This way, your readers will find more useful content that will give more support to the points you are making. In addition, links also help search engines identify what your posts are about and which ones are more important. If a post receives a lot of links, this tells search engines that it is important and increases the likelihood that it will rank well in the search results.

In the previous point we have already mentioned that links serve to support your content. Linking your posts to other sources of information will not take away credit from yours, on the contrary, it helps support the validity and accuracy of the information you are providing.

If links to your own posts can help search engines rank them, links to third-party posts can also help associate your blog with quality sources.

Add Images and Graphics

Adding images and graphics to a post achieves several goals: make it more attractive, communicate more directly and immediately (a picture is worth a thousand words, remember?), and let the reader breathe a little from reading.

Gif of Sheldon Cooper breathing with a bag.

The images and graphics may have been created by yourself from screenshots or with an image editor. And you can also have downloaded them from an image or GIF bank (15 websites where you can find free images to use on your blog).

Optimize the Size of Images

The quality of the images and graphics that you show in your posts must be up to the quality that you want to show in your blog. The size should be appropriate. If they are too big, they can take too long to load, negatively affect the reading experience, and can cause search engines to penalize you.

Decide the maximum size of the images that you are going to upload on your website. If it is not a web of art, architecture or similar, surely a size of 1,200 pixels wide will be more than enough. And even after defining the maximum size, compress it with an image compressor, either using a plugin such as EWWW Image Optimizer or directly uploading it to an image compression website such as Compress JPEG or Compress PNG.

Label Images Well

The images you display in your posts may also be indexed by search engines. To do this, fill all fields in the media library: alt text, title, caption, and description.

Attachment details of an image from the WordPress media library
Attachment details for an image from the WordPress media library.

This way, all the images on your website will be more accessible.

Add Meta Information for SEO

Do you want to optimize the ranking of your posts as best as possible? Install one of the 7 essential plugins to position your blog and add the snippet to each of your posts and pages, that is, the title and description that you want Google to display on its results page.

Snippet preview in Yoast
Snippet preview in Yoast

Review all the Content

Before publishing a post, if someone on your team can review the post, rest assured that the quality will improve. However, if you are the only person blogging, wait a day before going through the content of your post one last time with a fresh mind. It won’t take much time, but this little extra effort will save you from making corrections that you probably could have avoided.

Prepare the Promotion of the Posts Before Publishing Them

Once you have written the content of a post, you already have the most complicated part of the job done. Now all that’s left is promoting it. Prepare a whole set of promotional messages for the post on social networks to be published at the time the post is published and also schedule those tweets that you want to be published afterwards. If you have all this work done beforehand, you won’t have to worry about anything else by the time the post is published.

Screenshot of Nelio Content's editorial calendar in which a post and all its promotion are highlighted
Screenshot of Nelio Content’s editorial calendar in which a post and all its promotion are highlighted

Use Tools that Make Your Job Easier

Reviewing each of the points mentioned so far is very easy if you use tools that simplify this work for you. The Nelio Content plugin, developed by us to help you in all these aspects, offers you the following features:


Feeds is a feature that allows you to list your favorite blogs and view their latest posts. From any article, you can create a post idea to write about as an unscheduled draft. In addition, the source that suggested that idea will be saved as a suggested post reference so that you can easily refer to it or mention it when writing the post.

Screenshot of the aailable actions to deal with suggested references
Suggested reference of a post.

Editorial Calendar

With Nelio Content’s editorial calendar, you can view, add, move ,and delete posts, social media promotion messages, and the tasks involved in writing your posts at all times. This way, you can view, manage, and control all editorial work from a single calendar in your WordPress.

Screenshot of the editorial calendar of Nelio Content
Screenshot of the editorial calendar of Nelio Content.

Integration with Social Networks

As you have already seen in the previous image, Nelio Content allows you to schedule all the messages that will promote a post at the time of publication and in the future. You can share your content manually or even automatically on Twitter, Facebook, LinkedIn, Tumblr, Telegram, Instagram, Google My Business, Pinterest, TikTok, and Reddit.

Timeline of scheduled messages on different social networks and Telegram
Timeline of scheduled messages on different social networks and Telegram.

Quality Check

Finally, Nelio Content incorporates a post analysis so that you can review each of the points shown in the following image:

Screenshot of Nelio Content's quality analysis where one can see that Yoast SEO is integrated
Nelio Content integrates the Yoast SEO plugin indicators into its quality analysis.

This way, before you schedule or publish a post, you know that your checklist items have been reviewed and nothing is missing.


Writing posts is surely even more expensive than the statistics tell us. If you want to get quality results, don’t forget to check the points mentioned in this post. And if you use a tool like Nelio Content, controlling the quality of your posts will be much easier.

Featured image by Nick Morrison on Unsplash.

Leave a Reply

Your email address will not be published. Required fields are marked *

I have read and agree to the Nelio Software Privacy Policy

Your personal data will be located on SiteGround and will be treated by Nelio Software with the sole purpose of publishing this comment here. The legitimation is carried out through your express consent. Contact us to access, rectify, limit, or delete your data.