From two to one single call to action button – 62% conversion improvement

Published in Online Marketing.

As part of our internal experiments to fine tune the implementation of the Nelio WordPress A/B testing service, we decided to try the first recommendation the A/B testing course by Patrick Mackenzie: “Have just one single call to action button / link in your webpage”, in our Migrate To WordPress site.

The results are quite compelling, going from two action buttons to a single one improved a 61.92% our conversion rate (where the conversion was getting the visitor to our quotation form). So, lesson learnt! Do not distract the users from your main goal!

Call to action A/B test

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