From two to one single call to action button – 62% conversion improvement

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As part of our internal experiments to fine tune the implementation of the Nelio WordPress A/B testing service, we decided to try the first recommendation the A/B testing course by Patrick Mackenzie: “Have just one single call to action button / link in your webpage”, in our Migrate To WordPress site.

The results are quite compelling, going from two action buttons to a single one improved a 61.92% our conversion rate (where the conversion was getting the visitor to our quotation form). So, lesson learnt! Do not distract the users from your main goal!

Call to action A/B test

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Antonio obtained his PhD in Computer Science at UPC. He has several publications in the field of data mining and information retrieval applied to conceptual modeling and health informatics. He specialized in the design, development, and integration of web services and cloud applications. He's an active contributor to the WordPress community and participates in meetups, seminars and WordCamps.

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