Call to action A/B test

As part of our internal experiments to fine tune the implementation of the Nelio WordPress A/B testing service, we decided to try the first recommendation the A/B testing course by Patrick Mackenzie: “Have just one single call to action button / link in your webpage”, in our Migrate To WordPress site.

The results are quite compelling, going from two action buttons to a single one improved a 61.92% our conversion rate (where the conversion was getting the visitor to our quotation form). So, lesson learnt! Do not distract the users from your main goal!

Call to action A/B test

For more about WordPress, web design and social media news check us on twitter, facebook or subscribe to our blog feed or mailing list .

Be sociable, share!

Leave a Reply

Your email address will not be published. Required fields are marked *

I have read and agree to the Nelio Software Privacy Policy

Your personal data will be located on SiteGround and will be treated by Nelio Software with the sole purpose of publishing this comment here. The legitimation is carried out through your express consent. Contact us to access, rectify, limit, or delete your data.