Nelio Content

Generate and schedule quality content efficiently and with great impact.

More

Nelio A/B Testing

Optimize your site with A/B testing and heatmaps.

More

Nelio Content Marketing Plan IX – The Blog

Read Nelio Content Marketing Plan IX – The Blog

We continue to talk about the marketing plan we will be following to make of Nelio Content a great success. It is clear that the content of the website and the blog is critical. So this post describes the importance of our blog, the distinctive features of our design and our plan to generate the continuous content of the blog.

Nelio Content Marketing Plan VIII – Web Content

Read Nelio Content Marketing Plan VIII – Web Content

The purpose of this post is twofold. On the one hand, we’ll see the goals we set for our website and which types of content we need to fulfill them. On the other hand, I’ll share an estimate of the costs involved in developing this plan.

Nelio Content Marketing Plan VII – SEO Strategy

Read Nelio Content Marketing Plan VII – SEO Strategy

Continuing with our marketing plan, in this post we explain our SEO strategy. This strategy involves a keyword research, deciding how we’ll use these keywords, defining our success metrics, and describing how we’ll measure and validate these metrics.

Nelio Content Marketing Plan V – Buyer Persona

Read Nelio Content Marketing Plan V – Buyer Persona

In this post, the fifth in the series of posts in which we explain, step by step, our strategic and marketing plan for the launch of Nelio Content, we explain the process that has been followed to identify and create our buyer persona: the fictional portrait that helps us define our types of customers to know them better and to design actions focused on results.

Nelio Content Marketing Plan IV – Marketing KPIs

Read Nelio Content Marketing Plan IV – Marketing KPIs

In this post we define the Nelio Content Marketing KPIs, i.e., the indicators or metrics that serve to find out if our actions and marketing campaigns are getting the results that will help us achieve our strategic objective.

Nelio Content Marketing Plan III – Training

Read Nelio Content Marketing Plan III – Training

Before starting a marketing plan in any startup, you need a minimum training on marketing. Luckily, there is lots of very interesting information on marketing written by professionals with extensive experience in the matter. In this post I’ll review what has been most useful to us to achieve “the minimum requirements” we needed, in the order in which I would have liked to learn it.