Nelio Content

Generate and schedule quality content efficiently and with great impact.

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Nelio A/B Testing

Optimize your site with A/B testing and heatmaps.

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Nelio Content Marketing Plan VII – SEO Strategy

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Continuing with our marketing plan, in this post we explain our SEO strategy. This strategy involves a keyword research, deciding how we’ll use these keywords, defining our success metrics, and describing how we’ll measure and validate these metrics.

Nelio Content Marketing Plan V – Buyer Persona

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In this post, the fifth in the series of posts in which we explain, step by step, our strategic and marketing plan for the launch of Nelio Content, we explain the process that has been followed to identify and create our buyer persona: the fictional portrait that helps us define our types of customers to know them better and to design actions focused on results.

Nelio Content Marketing Plan IV – Marketing KPIs

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In this post we define the Nelio Content Marketing KPIs, i.e., the indicators or metrics that serve to find out if our actions and marketing campaigns are getting the results that will help us achieve our strategic objective.

Nelio Content Marketing Plan III – Training

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Before starting a marketing plan in any startup, you need a minimum training on marketing. Luckily, there is lots of very interesting information on marketing written by professionals with extensive experience in the matter. In this post I’ll review what has been most useful to us to achieve “the minimum requirements” we needed, in the order in which I would have liked to learn it.

Nelio Content Marketing Plan I – The Idea

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This is the first entry in a series in which I’d like to share Nelio’s strategic and marketing plan for the launch of our new product, Nelio Content. My idea is to very pragmatically explain the various issues we consider based on our own experiences. Today, we’ll quickly review the history of Nelio Software and how we came up with the idea of Nelio Content.

Is It a Success or a Failure to Merge Our Blogs?

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We have decided to merge all our blogs and websites into Nelio’s website. This decision has not been easy and has raised several challenges that, in my opinion, are worth sharing. So, in this post I would like to explain a little of the history of what we, the Nelio team, have experienced during the past three years and why we have come to where we are today.