Call-to-Action Examples to Increase Clicks And Conversions

Creating content is an “easy” thing, but knowing how to “sell it” in a way that is attractive and catches the reader’s attention is much more complicated. If you write content on a regular basis, I’m sure you’ll agree that getting more clicks and conversions is a complex task.

What really matters is getting our visitors to click where we want them to do so that they end up becoming customers, subscribers or influencers of our business. This is the only way to make our company viable and sustainable.

To make this happen you must be able to write sentences that naturally convince your audience to do what you want them to do.

What is a Call to Action?

A call to action is a phrase that tries to encourage someone to do something. An instruction designed to cause a reaction in a short period of time from your target audience.

In the context of website copywriting, marketing specialists have been studying the personality of visitors from a psychological point of view for years to understand them better and to know which “orders” work best.

From a pragmatic point of view, A/B testing can help us to discover with real data from your visitors which sentences are better in order to get them to perform certain actions such as subscribing to a mailing list, visiting a page, or making a purchase.

How to Write a Call to Action?

To write a call to action the first thing you need is to be clear about what specific action you want your visitors to perform. What is the goal you want them to complete? What should your visitors do on your website?

Depending on where you are in the sales funnel of your website, your call to action will be different. If you are in an initial phase of the funnel, something like “Keep reading” can help you. On the other hand, in more advanced stages of the sales funnel it makes more sense something more aggressive like “Buy now”, “Subscribe” or even “Call Us”.

You will usually need three components to build a phrase that will serve as a call to action. These are the following:

• Start with an imperative action verb, such as “call,” “read,” or “buy.”
• Add a temporary complement that gives some urgency to the target audience. Examples of this are “now,” “today,” “for the next 30 minutes.”
• Make it clear what you get if you complete the action: make a purchase, subscribe to your mailing list, get a free ebook. If your audience does not understand the benefit they will get, they will not take the action.

If you follow these three aspects when building your call to action, it will be easier for you to get your audience to complete it.

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Call-to-Action Examples That Work

Let’s see some call-to-action examples along with the phrases that are used to succeed with your audience and get more clicks and conversions.

Here you have a comprehensive list of phrases you can use in your calls to action when you’re looking for inspiration. Remember to adapt them to your specific needs before posting them on your website. Here is the list:

1. Sign up now
2. Pick up your prize
3. Try it now
4. Use your coupon
5. Participate now
6. Click now
7. Request pricing
8. Free trial for 30 days
9. Take advantage of 15% in accessories
10. Start demo
11. Search for the answer
12. Tell me your experience
13. Try it with us
14. Click here
15. Let me in
16. Get a 40% discount now
17. Include me
18. Share to spread
19. Let me contact you
20. Watch the video now
21. Get in now
22. Buy now
23. Become a member
24. Let us call you
25. It’s demo time!
26. Participate
27. Visit us!
28. I want to buy it
29. Install now
30. Open the music player
31. Yes!
32. Check out our platform
33. Join now!
34. I want to know your opinion
35. Enjoy the offer
36. Find out more
37. Request it here
38. Click on the link to read
39. Tell me more!
40. Yes, I do
41. Add me
42. Read more…
43. I’m going there!
44. Call me without obligation
45. Download here
46. Login now
47. Find the perfect image
48. Give me a quote
49. I want to increase my sales
50. More information
51. Keep going
52. Go to content
53. Sign up here
54. Find out how
55. Meet our plans
56. I want to know
57. View pricing
58. Join and enjoy
59. Open
60. Keep me posted of everything
61. I want to try
62. Start now
63. I want to ask now
64. Give it to me
65. I accept the deal
66. I want more!
67. Give me more details
68. Go to profile
69. Book now
70. Reserve your place
71. Create your profile now
72. Get this guide on e-mail
73. Ok, I want it
74. Visit our plans
75. Connect with us
76. I want to join the group
77. I’m interested
78. Tell me how much it costs
79. Free now!
80. Go ahead!
81. Request a quote
82. Download the book for free
83. Take advantage of the offer before it ends
84. I deserve it!
85. Start the free trial
86. Follow us
87. Create your account
88. Try a demo
89. Know the price
90. Explore our platform
91. I’m interested
92. Show me the complete list
93. Continue shopping
94. Experience the difference
95. Book your ticket
96. Find out more
97. Request more information
98. I want to sell more
99. I’m ready!
100. Send me more information to the mail

So that you stand out of the crowd, do not always use the same calls to action. Be original and change the message from time to time. And remember that the safest and most accurate way to test your call to actions is through A/B testing.

Featured image by Jakob Owens on Unsplash.