Surely, you want to optimize the design of your e-commerce store, improve the user experience and ultimately make more money, right? Then, what are you waiting for to create A/B tests on your website?
A/B testing helps you make decisions based on real data. By showing different versions of your web page to random groups of website visitors, you can find out which version gets more clicks and sales.
Basically, A/B testing is crucial because it helps you figure out what works and what doesn’t. By testing different versions of you website, you can learn what makes customers happy, what makes them leave and what makes them more likely to buy things. This is key to increasing sales and keeping customers coming back for more.
In this post, we’ll share 5 A/B tests you can run on your store to increase conversions and boost your e-commerce sales.
Test Different Product Images
Product photography is a crucial element in online selling. It can make or break a sale, as it is the first thing customers see when browsing online.
Try experimenting with different image styles, such as lifestyle photos, close-up shots, or 360-degree views, to see which ones lead to more click-throughs and sales. Here are some product photography ideas that can help you sell more and with which you can create an A/B test to see what is more appealing to your visitors:
- Keep it simple: Use a plain and neutral background like white or light grey to make your product stand out. Avoid busy backgrounds that may distract from your product.
- Go natural: Use natural lighting to make your product look more attractive and realistic. Try to take your photos near a window or in a well-lit area.
- Show it in action: Show your product in use to give customers an idea of how it works and how it can benefit them. For example, if you’re selling a kitchen gadget, snap pics of it in action while preparing a meal.
- Capture every angle: Take photos of your product from different angles to give customers a complete view of it. Make sure to capture all the important features and details.
- Add some props: Props can help give context and make your product more appealing. For instance, if you’re selling clothes, show them being worn by a model or paired with accessories.
- Highlight what’s unique: If your product has unique features or details, make sure to emphasize them in your photos. This can help make your product stand out from the competition.
- High-quality images matter: Make sure your photos are of high quality and show your product in the best possible light. Customers are more likely to trust and buy from a seller who presents their products well.
With all of the above ideas in mind, the best way to test your visitors’ preferences is through product A/B testing. With Nelio A/B Testing you can create a product A/B test, test variants with different product images and analyze what works best.
Test Different Product Description
When it comes to selling products online, how you describe your product can be a game-changer. If you want to make sure people actually buy your products, you have to write product descriptions that really grab them. Here are some tips to help you out creating new A/B tests for product descriptions:
- Get descriptive: You want to make your product sound as awesome as possible. Use lots of juicy adjectives and adverbs to really bring your product to life. Instead of just saying “this dress is blue,” you could say “this amazing dress is a deep, stunning ocean blue.”
- Show off the benefits: People want to know what’s in it for them. Make sure you talk about all the great benefits your product has to offer. If you’re selling a blender, for example, talk about how it can help them make delicious, healthy smoothies in no time.
- Be specific: Don’t be vague or mysterious in your descriptions. Give people specific details so they know exactly what they’re getting. Instead of saying “this backpack is big,” say “this sick backpack has 10 pockets and can fit a 15-inch laptop.”
- Tell a story: People love stories, so try to weave a little tale about your product. Talk about how it was created or how it’s helped someone in the past. This can make your product more memorable and interesting.
- Create urgency: If you want people to buy now, you have to make them feel like they’re missing out if they wait. Highlight any limited-time promotions or sales to create a sense of urgency.
- Keep it short and sweet: You don’t want people to get bored or confused, so keep your descriptions short and to the point. Stick to the most important details and skip any unnecessary fluff.
Again, with the product A/B test of Nelio A/B Testing and any of these tips, preparing a test to search for a better product description will take just few minutes. You will learn based on data what description makes customers happy and more likely to buy from your store.
Test Different Pricing Sales
Pricing sales are a great way to attract customers and increase sales, but it’s important to design them carefully to make sure they have the desired effect. Here are some tips on different sales pricing alternatives you can try to help you get more sales:
- Give them a good discount: People love a good deal, so make sure the discount you offer is big enough to catch their attention. A discount of 20% or more off the regular price should do the trick.
- Set a deadline: Nobody likes to miss out on a good deal, so make sure your sale has a clear end date. That way, customers will feel more motivated to buy before the deadline.
- Make it pop: Your marketing materials should stand out from the crowd. Use bright colors and big fonts to make your sale catch their eye.
- Bundle it up: Bundle deals can be a great way to entice customers to buy. You could offer a popular product with a related accessory at a discounted price.
- Flaunt your good reviews: If you’ve got positive feedback from other customers, show it off during your sale. People are more likely to buy if they trust you and your products.
- Keep it simple: The buying process should be easy peasy during a sale. Make sure customers can quickly make a decision and complete their purchase without any hassle.
With Nelio A/B Testing you can perform WooCommerce bulk sales tests, this is, to test what happens when you apply alternative discounts to all your store products (or just a subset, filtered by categories and/or tags).
For example, if you have an e-commerce store for sports clothing and equipment, you can create a test for a selected group of products with two variants with different discount criteria.
Creating this test will only take you a couple of minutes.
Nelio A/B Testing
Native Tests for WordPress
Use your WordPress page editor to create variants and run powerful tests with just a few clicks. No coding skills required.
Test Different Appearance and Placement of the Search Bar
Having the right search bar in a good spot on your online store is super important for making your customers happy and keeping them engaged. When your search bar is easy to find and use, your customers can find what they’re looking for fast, and that’s what they want.
If your search bar is attractive and in a good spot, your customers will use it more and that means more sales for you. Plus, when it’s easy to find, your customers will have a better overall experience on your site and won’t get annoyed and bounce.
By seeing how your customers use your search bar, you can learn more about what they’re into and what products are poppin’. That knowledge can help you make better decisions about what to sell and how to make your site even better.
With Nelio A/B, and depending on the theme you have installed on your WordPress, you have several ways to create an A/B test to test different alternatives for the look and location of your search bar. You have the option to create A/B tests for CSS, Widgets and Themes. You can test a few styling tweaks or create a new child theme of the one you currently have installed and test more radical changes. This way you will know your users’ preferences and which alternative increases sales.
Test Different Call-to-Actions
The most recommended colors and styles of call to actions in a store will depend on the specific brand, product, and target audience. However, there are some general guidelines that can be followed:
- Contrasting colors: The call to action should stand out from the rest of the page or display, so using a contrasting color can help it grab the customer’s attention. For example, if the background is white, a bright color like red or orange could be used for the call to action.
- Bold and large font: Using a bold and large font for the call to action can also make it stand out and grab attention.
- Clear and concise language: The call to action should be easy to understand and not require much interpretation. Using simple, clear, and concise language can help customers understand what action they need to take.
- Active voice: The call to action should use an active voice that emphasizes the action the customer needs to take. For example, “Shop now” is more active and direct than “You can shop here.”
- Urgency and scarcity: Including a sense of urgency or scarcity can create a sense of FOMO (fear of missing out) and encourage customers to take action. For example, “Limited time offer, shop now!” or “Only 3 left in stock, buy now!”
For example, we created a very simple test of the color of the call to action buttons on Nelio Content page:
We could see that the green color was the winning color of the test. The results were statistically significant with a degree of confidence greater than 99%. .
Remember: your call-to-action button is the final step in convincing customers to make a purchase. No matter how much advice you read about what calls to action should be, if you want to make sure that they are the ones that convert the best, don’t hesitate and test them with A/B tests. Try testing different button styles with different colors and wording, to see which ones lead to the most clicks and increase sales.
To Sum Up
If you have an e-commerce business, A/B testing is important for several reasons. First of all, they help you make more money! By finding out what works best to convert visitors into customers, you can optimize your website and increase your sales. Second, you make your customers happier. By finding out what makes your website user-friendly and enjoyable, you can improve your customers’ experience when they buy your products. Third, it helps you avoid making mistakes. By testing changes before making them permanent, you can avoid doing something that could hurt your business.
Overall, A/B testing is a really useful tool for e-commerce businesses. By testing different things and seeing what works best, you can make more money, keep your customers happy, and avoid making big mistakes.