Ruth Raventós

Referrals are the most powerful tool in marketing. Be sure that your website is full of referrals that will persuade your visitors. Take a look at these ideas.

This post focuses on aligning your website design with your financial department. Your marketing strategy is targeted to increase your revenues.

Several studies found that increasing customer retention by even 5% can increase profits between 25-95%. In addition to it, 61% of the small businesses surveyed indicated that more than half of their revenue comes from repeat customers and that repeat customers spend 67% more than new customers. Nelio A/B Testing can be a great tool to optimize your website in retaining your loyal customers.

This post describes ideas of A/B Testing to improve the checkout shopping experience in your website and to reduce the number of cart abandonment.

This post describes ideas of A/B Testing to create a great first experience in your website and to increase the trust of your visitors.

How to improve your website in order to acquire more customers by applying David Skok’s ideas about optimizing your customer acquisition funnel. By analyzing and guessing the concerns and motivations of your visitors, you’ll come up with creative ideas of the kinds of A/B experiments you may perform in your website.

Conversion rate optimization (CRO) is a structured and systematic approach to improve the performance of your website. By defining your goals and analyzing the traffic you already have, you make the most of it. In this post you’ll learn the importance of conversion rate optimization through the marketing funnel.

Restaurant tasting menus offer small portions of several dishes as a single meal. Some restaurants and chefs specialize in tasting menus, while in other cases, it is a special or a menu option. A tasting menu dinner in a restaurant should be an experience that serves to test what they are doing in it and the urge to come back to dine again soon! The navigation menu of a website is similar to a tasting menu in a restaurant—from the moment a visitor lands on your site, the navigation menu provides an overall idea of what you offer, prioritizes what’s important, and directs the flow of traffic where you want it to go. Let’s see how you can improve it!

If you’re looking to optimize your website, we provide you with three tips you should easily try with Nelio A/B Testing for WordPress.