The importance of A/A Testing (no, not a typo!)

Read The importance of A/A Testing (no, not a typo!)

Which version of the above pricing page you prefer? Can’t see the difference? Well, you’re right, there is none. What you see is a good example of A/A Testing. In short, A/A Testing is an A/B Testing experiment where the two alternatives are in fact exactly the same. Yes, I know, this looks kinda stupid. […]

Clear Cancellation Policy = 149% Conversion Rate Increase!

Read Clear Cancellation Policy = 149% Conversion Rate Increase!

A key argument to convince people to subscribe to your software-as-a-service product is to reassure them they will be able to easily cancel their subscription at any time. What you may not know is how sensitive people is to this. Even a relatively small change in the wording of your message can have a dramatic […]

Hate to implement the EU Cookie Law? At least it’s not killing your conversions

Read Hate to implement the EU Cookie Law? At least it’s not killing your conversions

One of the goals of the European Directive on Privacy and Electronic Communications was to harden the use of cookies which now are now subject to prior consent by the user (which does not necessarily mean that the user needs to explicitl give this consent but let’s skip the legal discussion). Now this regulation has […]

Not everybody likes cute puppies

Read Not everybody likes cute puppies

You should constantly A/B test your site to find new optimization opportunities and so do we. One of our latest tests has been to compare the conversion rate of our landing page with an alternative image background. Instead of this image we’re using right now: we thought the following one (btw, picture by Sadie Shih […]

Correlation vs Causality (and why this matters in conversion optimization)

Read Correlation vs Causality (and why this matters in conversion optimization)

You’ve probably heard before that correlation does not imply causality (or causation, if you prefer), but do you really understand what this means and why this is important in conversion optimization?. We’ll try to clarify this for you. Correlation vs Causality Let’s take a look at the following graphic (sorry, no idea about the source). […]

Why an A/B testing WordPress native solution?

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A/B testing (also known as Split testing) is one of the best techniques to optimize your WordPress site or landing page to get more conversions (that translate into more traffic, sales, sign-ups,… depending on your conversion goals). Unsurprisingly, there’s a number of A/B testing solutions already out there in the market so why do you […]

Embedding Google Maps in WordPress without a plug-in

Read Embedding Google Maps in WordPress without a plug-in

Almost any site includes a map somewhere, most of them taken from Google Maps. As usual you have plenty of WordPress Maps plug-ins with an endlessly set of options to embed the perfect Google Maps in your site. Unfortunately, every plug-in you install has a cost (not only in terms of performance, but also it […]