Jordi Cabot
What Dilbert Has to Say About A-B Tests (and What We Can Learn From It)
Everybody is talking about A-B Tests these days… and our lovely Dilbert couldn’t be an exception! The strip we link in this post brings up an interesting question: do you listen to what your data says or are you using A/B testing just to “confirm” your own ideas?
RR: The Science of Marginal Gains
Today we would like to recommend you the article “What Would Happen If You improved Everything by 1%: The Science of Marginal Gains” by James Clear. His article sounds very familiar to us… this is exactly what you can do on your own website by using Nelio A/B Testing!
Split Testing service for WordPress Agencies
Nelio A/B Testing has special packages for WordPress Agencies interested in providing a split testing tool to their clients. Take a look at the benefits you and your customers will get!
The completely irrelevant “99.9 service uptime” guarantee by GoDaddy
DISCLAIMER: I’ve never used GoDaddy so I have zero complaints about their service. And maybe other WP hosting providers have a similar policy in place but this is the one I just ran into when looking at their new pricing plans and I think it’s worth highlighting. If you look at that pricing page, you’ll…
The importance of A/A Testing (no, not a typo!)
Which version of the above pricing page you prefer? Can’t see the difference? Well, you’re right, there is none. What you see is a good example of A/A Testing. In short, A/A Testing is an A/B Testing experiment where the two alternatives are in fact exactly the same. Yes, I know, this looks kinda stupid.…
Information < Knowledge < Wisdom about your visitors with A/B Testing
The difference between Information, Knowledge, and Wisdom, and how A/B Testing helps you to become wiser about your visitors in a systematic way.
Clear Cancellation Policy = 149% Conversion Rate Increase!
A key argument to convince people to subscribe to your software-as-a-service product is to reassure them they will be able to easily cancel their subscription at any time. What you may not know is how sensitive people is to this. Even a relatively small change in the wording of your message can have a dramatic…
WordPress Split Testing for WPEngine Users
Cache mechanisms are a real challenge but Nelio A/B Testing for WordPress is fully compatible with cache mechanisms including the WPEngine cache system.
Hate to implement the EU Cookie Law? At least it’s not killing your conversions
One of the goals of the European Directive on Privacy and Electronic Communications was to harden the use of cookies which now are now subject to prior consent by the user (which does not necessarily mean that the user needs to explicitl give this consent but let’s skip the legal discussion). Now this regulation has…
Not everybody likes cute puppies
You should constantly A/B test your site to find new optimization opportunities and so do we. One of our latest tests has been to compare the conversion rate of our landing page with an alternative image background. Instead of this image we’re using right now: we thought the following one (btw, picture by Sadie Shih…
Correlation vs Causality (and why this matters in conversion optimization)
You’ve probably heard before that correlation does not imply causality (or causation, if you prefer), but do you really understand what this means and why this is important in conversion optimization?. We’ll try to clarify this for you. Correlation vs Causality Let’s take a look at the following graphic (sorry, no idea about the source).…
Why an A/B testing WordPress native solution?
A/B testing (also known as Split testing) is one of the best techniques to optimize your WordPress site or landing page to get more conversions (that translate into more traffic, sales, sign-ups,… depending on your conversion goals). Unsurprisingly, there’s a number of A/B testing solutions already out there in the market so why do you…
