You’ve created your first test and you now see some data on your results. As it turns out, according to these results the alternative page you’re testing is way better than the original one. But… can you trust these results? Is the alternative page really better than the original one? Let’s learn together what statistical significance is, its importance, and why you should be careful when calling a winner.
A/B Testing is a great method for figuring out the best strategy to engage your customers. But, unfortunately, it’s not a magical, instantaneous tool—it relies on your understanding of your business, customers, and website, and setting up new tests and getting meaningful results always takes time. In order to maximize your marketing efforts, you might be tempted to run multiple A/B tests at the same time.
A/B testing is fun. At least, once you know how it works. And especially once you have a bunch of ideas to test. But it also involves a lot of work. Today, I’ll explain you how Nelio A/B Testing makes your life easier and takes care of some of this work.
Whether you’re an experienced A/B tester or a beginner who has only run a few tests (if any) so far, thinking about the tests you should run is complicated and time-consuming. Sure, we all know what’s the goal of an A/B Test—it aims to improve the conversion rate of your website. But how do we get there? How can we design tests that will actually improve our situation?
Almost 25% of all the websites in the world are based on WordPress. Check my top 25 reasons to switch to WordPress and become a WordPress lover!
If you’re a developer, then you know that one of the quickest ways to damage your reputation and loose users is by releasing a faulty theme or plugin. I regularly meet developers who are very confident of the quality of their work, but who take no action to actually verify it. Shame on them! Because we can do much better. Today, I’d like to present you Codeception, a PHP testing framework that will help you in this business.
One of the most important WordPress events took place in Seville, Spain, this past weekend—WordCamp Europe 2015! Even though there are plenty of local WordCamps all over the world, I have to admit that Europe’s Edition is one of the biggest, most amazing events you can attend to. Nelio was there, and now I’d like to share with you what happened and how we contributed to this awesome community!
One month ago something big happened: WooThemes, the company behind WooCommerce, joined Automattic. WooCommerce is an incredible platform for building e-commerce shops on WordPress. Just take a look at WooCommerce’s statistics and you’ll quickly realize how impressive it is, with over eight million downloads and over one million active installations. Today, Nelio A/B Testing 4.2 includes support for WooCommerce, and makes it possible for you to test your product catalog and track your orders as conversions.
During the past months, our plugin and service has been evolving a lot, offering new functionalities, becoming more robust and stable, and improving its overall performance with each release. Last week we hit version 4.1 and, with it, the last step to have the most powerful A/B Testing tool on WordPress is completed! Finally, you’ll be able to test Custom Post Types!
A few weeks ago we released Nelio A/B Testing 4.0. This new version is a great step forward in terms of stability, efficiency, and compatibility. From now on, your WordPress server will have one, and only one, task: serving (original/alternative) content to your visitors.